Gujarat CMO launches Shravanotsav reel contest at Vadnagar
Synopsis
The Gujarat CMO, partnering with MyGov, has launched a four-week reel competition themed around Shravanotsav at the historic Hatkeshwar Mahadev temple in Vadnagar. Week two runs from 6 to 12 August 2026, inviting creators to capture Shiva devotion on camera for cash prizes.
Key Takeaways
The Gujarat Government and MyGov have jointly launched a four-week reel competition tied to Shravanotsav at Vadnagar .
Week two, themed 'Shravanotsav @ Vadnagar' , is open from 6 August to 12 August 2026 .
The competition is hosted on gujarat.mygov.in and offers cash prizes to winners.
Vadnagar in Mehsana district is home to the ancient Hatkeshwar Mahadev Shiva temple, a major pilgrimage site.
The initiative follows an established model of state governments using MyGov to promote regional festivals through citizen-generated short video content.
Where ancient Shiva devotion meets the smartphone generation — Vadnagar, the historic temple town in Mehsana district, Gujarat, is hosting a grand Shravanotsav celebration anchored at the sacred Hatkeshwar Mahadev shrine, and the Chief Minister's Office of Gujarat wants content creators across the state to capture it on camera.
The Gujarat Government, in partnership with the MyGov platform, has launched a four-week reel competition tied to the festival. The second week's contest — themed 'Shravanotsav @ Vadnagar' — opened on 6 August and runs through 12 August 2026. Participants are invited to create short reels capturing the confluence of Shiva devotion and artistic expression, competing for cash prizes.
Vadnagar's sacred stage for Shravan
Vadnagar is no ordinary backdrop. One of Gujarat's oldest continuously inhabited towns, it is home to the revered Hatkeshwar Mahadev temple — a major Shiva pilgrimage site — and carries deep cultural and historical significance for the state. During Shravan, the holiest month in the Hindu calendar for Shiva worship, the town draws devotees for rituals, processions, and cultural programmes that make it a natural canvas for visual storytelling.
MyGov's formula: festival culture meets digital skill
MyGov, the Government of India's citizen engagement platform launched in 2014, has become a recurring vehicle for state governments to run exactly these kinds of digital contests. The model is deliberate: pair a regional festival with a short-video competition, pull in younger audiences, and generate citizen-created content that amplifies heritage tourism. Gujarat's four-week, multi-theme structure this Shravan season follows that established playbook.
Creators can register and submit entries at gujarat.mygov.in. With the second week now live, two more themed rounds are set to follow before the competition closes — and winners will be announced after 12 August.
For Gujarat's youth, Shravan this year isn't just a time for prayer — it's a chance to point a lens at one of the state's most storied towns and turn devotion into a winning frame.
Point of View
Multi-theme format is designed to sustain audience interest across the entire Shravan month, not just generate a one-day spike. Whether citizen-generated content campaigns of this kind translate into measurable footfall at heritage sites remains the open question for Gujarat's cultural policy planners.
NationPress
6 Aug 2026
Frequently Asked Questions
What is the Shravanotsav reel competition in Gujarat?
It is a four-week short-video contest organised by the Gujarat Government in partnership with MyGov, inviting creators to make reels themed around the Shravanotsav festival at Vadnagar's Hatkeshwar Mahadev temple, with cash prizes for winners.
What is the theme for week two of the Gujarat Shravanotsav reel contest?
The week two theme is 'Shravanotsav @ Vadnagar', running from 6 August to 12 August 2026.
Where can I register for the Shravanotsav reel competition?
You can register and submit your entry at gujarat.mygov.in, the official Gujarat MyGov portal.
What is the significance of Vadnagar in Gujarat?
Vadnagar is a historic town in Mehsana district known for the ancient Hatkeshwar Mahadev Shiva temple, a major pilgrimage site, and is considered one of Gujarat's most culturally significant heritage towns.
What is MyGov and why is it involved in this festival?
MyGov is the Government of India's citizen engagement platform, launched in 2014. State governments routinely partner with it to run digital contests that promote regional festivals and heritage through short-video content.
