Gujarat CMO launches Shravanotsav 2026 reel contest on Vadnagar
Synopsis
The Chief Minister's Office of Gujarat has launched 'Shravanotsav 2026', a four-week reel competition series on MyGov celebrating Vadnagar's ancient heritage. The first round, themed 'Anant Anadi Vadnagar', runs until 5 August 2026, with three more themed rounds to follow during the holy month of Shravan.
Key Takeaways
Shravanotsav 2026 is a month-long reel competition series organised by the Gujarat Government in partnership with MyGov during the Hindu month of Shravan.
The first of four weekly competitions is themed 'Anant Anadi Vadnagar' and accepts entries until 5 August 2026 .
Vadnagar , located in Mehsana district, Gujarat , is one of India's oldest continuously inhabited cities, known for Buddhist stupas and Solanki-era temples.
Participants can enter all four weekly competitions, giving creators multiple chances at prizes across the full Shravan period.
The initiative aligns with Gujarat's broader strategy of using digital platforms to promote lesser-known heritage sites beyond established tourist circuits.
Every lane of Vadnagar — Gujarat's ancient city in Mehsana district — holds a story etched in stone: Buddhist stupas, temple spires, and layers of civilisation stretching back millennia. Now the Chief Minister's Office of Gujarat is inviting creators to tell that story in sixty seconds or less.
On Sunday, 2 August 2026, the CMO announced the launch of 'Shravanotsav 2026' — a month-long reel competition series running across the four weeks of the sacred Hindu month of Shravan, organised by the Gujarat Government in collaboration with the MyGov platform. The first of four themed rounds, titled 'Anant Anadi Vadnagar' (Endless, Eternal Vadnagar), is open for entries until 5 August 2026. Participants can register directly at the MyGov portal to compete.
What 'Anant Anadi Vadnagar' is asking creators to do
The competition calls on social media users, heritage enthusiasts, and amateur filmmakers to capture Vadnagar's architectural and cultural legacy through their own camera, imagination, and creativity — and present it to the world in a fresh format. The CMO's post frames it as an 'invaluable opportunity' to showcase this historic city's heritage. All four weekly competitions are open to the same participants, meaning a single creator can win across multiple rounds.
Vadnagar's heritage and Gujarat's digital outreach playbook
Vadnagar is one of the oldest continuously inhabited settlements in the Indian subcontinent, with archaeological excavations revealing Buddhist-era remains, Solanki-period temples, and the iconic Hatkeshwar Temple on its banks. Despite this depth, it sits outside the mainstream Gujarat tourism circuit dominated by the Rann of Kutch and Gir.
The Gujarat government has in recent years leaned on MyGov — the Government of India's citizen-engagement platform launched in 2014 — and short-video formats to crowdsource public content on such lesser-known heritage locations. Shravanotsav 2026 fits squarely into that pattern: use a culturally resonant calendar moment, a competitive incentive, and a mass-reach digital platform to generate organic promotion of a heritage site the state wants on the national map.
Three more themed rounds will follow across the remaining weeks of Shravan, though their specific themes and prize structures have not yet been announced publicly.
Vadnagar's stones have waited centuries to be noticed. This month, the Gujarat government is handing a camera to anyone willing to look.
Point of View
High-reach heritage promotion. By anchoring the campaign to Vadnagar specifically, the Gujarat administration signals a deliberate push to diversify the state's heritage tourism narrative beyond its marquee destinations. The MyGov partnership also deepens the Centre-state digital governance relationship, positioning citizen creativity as a policy tool. Whether the format translates into sustained tourist footfall at Vadnagar will be the real measure of its impact.
NationPress
2 Aug 2026
Frequently Asked Questions
What is Shravanotsav 2026?
Shravanotsav 2026 is a month-long reel competition series organised by the Gujarat Government with MyGov during the Hindu month of Shravan, featuring four weekly competitions on different cultural themes.
What is the theme of the first Shravanotsav 2026 reel competition?
The first competition is themed 'Anant Anadi Vadnagar', celebrating the ancient heritage, architecture, and culture of Vadnagar, and is open for entries until 5 August 2026.
How can I participate in the Shravanotsav 2026 reel competition?
You can participate by visiting the MyGov platform at mygov.in and registering for the Shravanotsav 2026 reel competition task listed there.
What is special about Vadnagar in Gujarat?
Vadnagar is one of India's oldest continuously inhabited cities, located in Mehsana district, Gujarat. It is known for Buddhist-era stupas, Solanki-period temples, and the historic Hatkeshwar Temple.
Can I participate in all four Shravanotsav 2026 reel competitions?
Yes, the Gujarat CMO has confirmed that all participants are eligible to enter all four weekly reel competitions held across the month of Shravan 2026.
