PM Modi to address 1 crore youth in anti-drug campaign on 2 August
Synopsis
The Centre is rolling out its most ambitious youth anti-drug drive yet — PM Modi addressing over 1 crore participants across 10,000 locations in a single day, backed by a 100-week follow-up campaign. Gujarat's state event at NFSU Gandhinagar, with CM Bhupendra Patel in attendance, signals how seriously states are being asked to own the initiative.
Key Takeaways
PM Modi will virtually address more than 1 crore youth on 2 August for the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' .
The campaign spans approximately 10,000 locations nationwide, organised by MY Bharat under the Ministry of Youth Affairs and Sports .
Gujarat's state-level event is at NFSU, Gandhinagar at 10:30 am ; CM Bhupendra Patel will attend.
Eight activities including dance, music, and drawing are planned to encourage youth participation.
A 100-week 'Sunday Jan Bhagidari Campaign' covering sports, fitness, and meditation will be launched at the same event.
An e-Pledge against drug abuse is already live on the MY Bharat portal .
Prime Minister Narendra Modi will virtually address more than 1 crore young people across India on 2 August as the Centre launches the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan', a nationwide anti-drug awareness campaign spanning approximately 10,000 locations through physical and virtual participation. The initiative is being coordinated by MY Bharat, operating under the Ministry of Youth Affairs and Sports.
Gujarat's State-Level Programme
In Gujarat, the flagship state event will be held at the National Forensic Sciences University (NFSU) in Gandhinagar at 10:30 am. Gujarat Chief Minister Bhupendra Patel is scheduled to attend and interact directly with participants. Details were shared by MY Bharat Gujarat State Director Sachin Sharma at a press briefing on 1 August.
More than 500 participants are expected at the Gandhinagar venue, including students from universities and colleges, MY Bharat volunteers, youth club members, and representatives of youth organisations.
Campaign Design and Activities
District Youth Officer Varsha Rogha said the campaign has been structured to promote drug-free living among young people through engagement rather than instruction. 'With the primary objective of creating awareness against drug addiction, eight different games and competitions, including dance, music and drawing, will be organised for young people so that maximum participation can be encouraged through art and creativity,' she said.
Participants across the country will collectively take a pledge against drug abuse during the event. An e-Pledge facility is already live on the MY Bharat portal, enabling online participation ahead of the formal launch.
100-Week Sunday Campaign to Follow
The event will also mark the launch of a 100-week nationwide 'Sunday Jan Bhagidari Campaign', under which regular sports, fitness, cultural activities, and meditation programmes will be organised to sustain community awareness beyond the single-day drive. This signals the Centre's intent to embed anti-drug messaging into a long-term public engagement framework rather than a one-off event.
Broader Vision and Organisers' Appeal
In Gujarat, the programme is being jointly organised by MY Bharat, the district administration, and NFSU. Organisers have appealed to educational institutions, youth organisations, and citizens to participate actively, framing the campaign as part of the broader 'Viksit Bharat @2047' vision. This comes amid sustained government focus on youth-centric policy as India positions its demographic dividend as a core development asset.
Point of View
10,000 locations, a 100-week follow-up — marks this as more than a symbolic gesture, but execution will determine impact. India's drug abuse challenge, particularly among youth in border states and urban centres, has deepened despite periodic awareness drives. The real test is whether the Sunday Jan Bhagidari Campaign sustains grassroots engagement or fades after its inaugural weekend. Tying a PM address to a long-term community programme is structurally sound; what is missing from the public framing is any measurable outcome target — a gap that has historically allowed such campaigns to generate optics without accountability.
NationPress
2 Aug 2026
Frequently Asked Questions
What is the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan'?
It is a nationwide anti-drug awareness campaign launched by the Centre on 2 August, under which PM Modi will virtually address more than 1 crore young participants across approximately 10,000 locations. The campaign is organised by MY Bharat under the Ministry of Youth Affairs and Sports.
Where is Gujarat's state-level event being held?
Gujarat's main programme is at the National Forensic Sciences University (NFSU) in Gandhinagar at 10:30 am on 2 August. Chief Minister Bhupendra Patel is scheduled to attend and interact with participants.
What is the Sunday Jan Bhagidari Campaign?
It is a 100-week nationwide programme being launched alongside the anti-drug drive, under which regular sports, fitness, cultural activities, and meditation sessions will be organised every Sunday to sustain public awareness and community participation.
How can people participate in the anti-drug pledge?
An e-Pledge facility is already live on the MY Bharat portal, allowing citizens and students to take the anti-drug pledge online ahead of and during the 2 August event.
Who is organising the campaign in Gujarat?
In Gujarat, the campaign is being jointly organised by MY Bharat, the district administration, and the National Forensic Sciences University (NFSU), with coordination details shared by MY Bharat Gujarat State Director Sachin Sharma.
