Khadi Stalls at Maha Kumbh Attract Visitors, Celebrating ‘Vocal for Local’ Movement
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Synopsis
The Khadi stalls at Maha Kumbh are attracting numerous visitors, thanks to the 'Vocal for Local' initiative by Prime Minister Narendra Modi. With rising demand among the youth and significant sales figures reported by shopkeepers, Khadi products are becoming increasingly popular.
Key Takeaways
- Khadi products are gaining popularity among visitors at Maha Kumbh.
- Prime Minister Modi's push for 'Vocal for Local' is driving sales.
- Shopkeepers report substantial daily sales figures.
- The youth are showing a growing interest in Khadi.
- Khadi is emerging as a fashionable status symbol.
Prayagraj, Feb 2 (NationPress) In addition to the massive influx of pilgrims and devotees each day, outlets inspired by government initiatives such as Aushadhi Kendras and Khadi shops are capturing the attention of many visitors. Khadi products have become a sought-after attraction, with numerous individuals visiting these stalls.
Both buyers and shopkeepers share a unified sentiment – the secret to this success is Prime Minister Narendra Modi's advocacy for 'Vocal for Local' and the encouragement to incorporate Khadi into everyday life.
Sunil Kumar Singh, who manages billing at Swaraj Ashram, reported that he sells Khadi products worth between Rs 2 lakh and Rs 2.5 lakh each day.
He emphasized that Khadi has gained immense popularity among the youth, to the extent that they are struggling to keep up with the growing demand.
He added that Khadi is reaching unprecedented heights and creating job opportunities.
Dinesh Kumar Chaudhary of Khadi Gram Udyog, Dimapur (Nagaland) mentioned: "Our organization has been partaking in the Maha Kumbh for the last 20 years. This year, we are the sole representative from the Northeast region."
"I feel fortunate to present the craftsmanship of artisans from Dimapur in Prayagraj, and the products are receiving an excellent response. Khadi Gramudyog has organized everything effectively," he noted about the positive feedback the sector is enjoying.
Customer Krishna Devi praised PM Modi for the comprehensive and impressive arrangements made for the devotees at Maha Kumbh.
She extolled the quality of Khadi products, likening them to home-cooked meals that are both nutritious and durable.
It is noteworthy that PM Modi's endorsement of Khadi has bolstered public faith in these products, leading to increased sales over the years.
Khadi has evolved into a 'new status symbol' among the youth. The demand for Khadi and products from the village industry is surging rapidly, as evidenced by the rising production, sales, and employment statistics.
