Ten days before Hyderabad takes to its streets in a mass anti-drug awareness march, Union Coal and Mines Minister G. Kishan Reddy sounded the rally cry on Sunday, 15 November 2026 — urging citizens to join the Hyderabad Walks for Nasha Mukt Bharat and download the official Nasha Mukt Yuva App to register their participation.

Amberpet to Jubilee Hills: the route that makes the message visible

The three-day walk, scheduled from 25 to 27 November 2026, will cover a high-visibility urban corridor — from Amberpet to Jubilee Hills in Hyderabad. The choice of route is deliberate: it cuts through densely populated residential neighbourhoods before arriving at one of the city's most recognisable addresses, ensuring the march draws both foot traffic and public attention.

Kishan Reddy's post frames every step as a collective statement — 'spreading awareness, inspiring positive change and building a collective resolve for a drug-free society.' That language echoes the founding philosophy of the Nasha Mukt Bharat Abhiyan, the national anti-drug campaign launched in August 2020 by the Ministry of Social Justice and Empowerment.

Nasha Mukt Bharat Abhiyan and its six-year march

The Abhiyan was conceived as a demand-reduction drive — targeting awareness, community outreach, and de-addiction support simultaneously. Since its 2020 launch, the campaign has expanded its digital footprint with the Nasha Mukt Yuva App, available on both Android and iOS, which lets citizens register, track events, and pledge their commitment to a drug-free lifestyle.

Two helplines anchor the safety net: the Anti-Narcotics helpline 1933 and the De-Addiction helpline 14446 — numbers Kishan Reddy prominently included in his post, signalling that the walk is as much about connecting vulnerable individuals to support as it is about public spectacle.

BJP Telangana president mobilises home turf

As BJP's Telangana state president, Kishan Reddy's amplification of this event carries a dual charge — a central social-welfare mandate meeting a local political footprint. Hyderabad is a contested urban market for the BJP, and large-format community events like a multi-day awareness walk offer visibility that conventional rallies rarely achieve. The Minister is effectively asking residents of a city the party has long courted to invest their own steps — literally — in a national cause.

Turnout across all three days and app-download momentum will be the clearest measure of whether the message lands beyond the digital post.