A three-day march through the heart of Hyderabad — from Amberpet to Jubilee Hills — is set to put the city's streets at the centre of India's national anti-drug movement. Union Coal and Mines Minister and BJP Telangana State President G. Kishan Reddy announced the mass padyatra on Sunday, 15 November 2026, inviting youth, students, parents, and citizens to join the event running from 25 to 27 November 2026.

Posting in Telugu, Reddy framed the march as a direct response to Prime Minister Narendra Modi's call for a drug-free India — 'Nasha Mukt Bharat'. 'Do not let drugs dictate your life,' the minister urged, quoting the event's core message. The padyatra is branded the 'Hyderabad Walks for Nasha Mukt Bharat', and Reddy has called on participants to download the official Nasha Mukt Yuva app, available on both Android and iOS, to deepen their engagement with the campaign beyond the march itself.

From a 2020 national launch to Hyderabad's streets in 2026

The padyatra draws its mandate from the Nasha Mukt Bharat Abhiyan, launched in August 2020 by the Ministry of Social Justice and Empowerment as a community-driven national campaign against substance abuse. Since then, state-level mobilisations — padyatras, rallies, school outreach programmes — have kept the campaign active across multiple states. Telangana's iteration, with Reddy at the helm as the state BJP chief, anchors the effort to Hyderabad's dense urban corridors, where the route from Amberpet through Jubilee Hills covers some of the city's most populous and high-footfall neighbourhoods.

The Nasha Mukt Yuva app is the campaign's digital spine — designed to connect students and young people to awareness content, pledge drives, and community networks. By pairing a physical march with an app push, the campaign attempts to convert a single weekend of street energy into a longer behavioural arc.

Who Reddy is asking to show up — and why it matters

Reddy's appeal is deliberately wide: youth, students, parents, and the general public. That breadth is strategic. Anti-drug campaigns that reach families — not just individuals — have consistently shown stronger community retention. The three-day format also signals a sustained presence rather than a one-off rally, giving organisers multiple windows to draw different crowds across the route.

As BJP Telangana state president, Reddy is simultaneously building political visibility in a state where the party is in opposition, using a welfare-and-social-cause frame that is difficult to contest. The mass mobilisation doubles as grassroots outreach in a city the BJP is working to consolidate ahead of future electoral cycles.

Hyderabad will be watching whether the padyatra can fill the route. If it does, the template is likely to travel.