Kolkata: Are Easing Prices Boosting Consumer Confidence This Diwali?

Synopsis
Key Takeaways
- Retail inflation in Kolkata hit a 99-month low of 1.5% in September.
- Food inflation has decreased to 1.4%, benefiting consumers.
- GST reforms have resulted in lower prices for essential goods.
- Increased consumer confidence is evident as foot traffic rises.
- Businesses are optimistic about growth during the Diwali season.
Kolkata, Oct 14 (NationPress) With India’s retail inflation (CPI) plummeting to a 99-month low of 1.5 percent in September, consumers and retailers in Kolkata are feeling a sense of relief as the festive season approaches. The softening of food inflation to just 1.4 percent and the recent changes in GST regulations have resulted in increased consumer confidence and a noticeable uptick in foot traffic for local businesses.
The Reserve Bank of India has also adjusted its inflation projections for FY 2025-26 downwards to 2.6 percent, indicating a period of price stability ahead. A recent report from SBI suggests that the CPI may dip even lower — possibly below 0.5 percent in the near future — which could further enhance the sentiment among shoppers and traders alike.
Ajay Madnani, a local retailer, remarks that customer traffic has significantly improved post-GST adjustments. "Since September 22, the prices of essential goods have decreased. Shoppers are purchasing more as they find items at lower prices,” he states. “There’s a clear increase in demand for daily essentials, and it’s encouraging to see people buying in greater volumes. I anticipate continued business growth.”
For consumers like Biswadeep Sarkar, the changes are noticeable, even though he believes it's too soon to evaluate the full festive impact. "Prices have certainly stabilised. The GST reductions have lowered prices by at least 5 percent. We’ve noticed the difference since September," he comments.
"Although the festive rush hasn’t fully emerged, the savings are beneficial. Saving Rs 10 from every Rs 100 can be reinvested or spent, which ultimately aids the economy," he adds.
As Diwali approaches, both consumers and businesses are optimistic that stable inflation and rationalised taxes will sustain this positive momentum. For middle-class families, this represents a rare opportunity for financial relief — perfectly timed for festive celebrations.