Mandaviya appeals to youth for Nasha Mukt Viksit Bharat drive
Synopsis
Union Minister Mansukh Mandaviya has personally appealed to Indian youth to join MY Bharat's 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan', linking the anti-drug pledge campaign to the government's Viksit Bharat 2047 development vision.
Key Takeaways
Mansukh Mandaviya , Union Minister for Labour & Employment and Youth Affairs & Sports, issued a personal appeal on July 30, 2026 for youth to join the Sankalp Abhiyan.
The campaign — 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' — is organised by MY Bharat (Mera Yuva Bharat) , an autonomous body under the Ministry of Youth Affairs and Sports.
The Abhiyan asks young Indians to pledge against drug use as part of the Viksit Bharat 2047 national development framework.
It builds on the Nasha Mukt Bharat Abhiyan launched in August 2020 by the Ministry of Social Justice and Empowerment.
MY Bharat serves as the government's primary digital and volunteer platform for youth-led behavioural-change campaigns.
India's young people have a direct ask from their Sports and Labour Minister — and it comes with the weight of a national development pledge behind it. Union Minister of Labour & Employment and Youth Affairs & Sports Mansukh Mandaviya on Thursday, July 30, 2026, issued a personal appeal to the country's youth to enlist in the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' — a campaign organised by MY Bharat urging young Indians to commit to a drug-free life as part of the broader Viksit Bharat vision.
Posting in both Hindi and English, Mandaviya called it a 'vishesh appeal' — a special appeal — addressing his followers directly as 'meri yuva saathiyon' (my young companions), signalling the personal register he chose to strike rather than a routine government announcement.
MY Bharat and the pledge against drugs
MY Bharat, formally known as Mera Yuva Bharat, is an autonomous body under the Ministry of Youth Affairs and Sports set up to serve as a unified digital platform for youth engagement, volunteerism, and development programmes. The Sankalp Abhiyan channels that infrastructure toward a specific behavioural goal: getting young Indians to publicly pledge against substance abuse and carry that commitment into their communities. The campaign draws its lineage from the Nasha Mukt Bharat Abhiyan, launched in August 2020 by the Ministry of Social Justice and Empowerment, which sought to combat drug abuse through awareness drives and community mobilisation across the country. The newer Sankalp Abhiyan repositions that anti-drug impulse inside the Viksit Bharat 2047 framework — the government's long-horizon goal of making India a developed nation by its centenary of independence.Youth as the axis of the Viksit Bharat arc
The appeal is part of a recognisable pattern: successive central administrations have increasingly tied social-issue campaigns — drug abuse, nutrition, digital literacy — to the Viksit Bharat development narrative, and MY Bharat has become the primary vehicle for mobilising young volunteers on exactly these kinds of behavioural-change drives. A ministerial social-media post is now a standard first move to seed participation before state-level coordination kicks in. What follows will matter as much as the call itself — the scale of physical and digital events MY Bharat rolls out under the Sankalp Abhiyan, and whether participation numbers back up the ambition of the pledge.Point of View
First-person appeal — framed in the language of companionship rather than policy — reflects a deliberate communications strategy: anchoring a social-welfare campaign in personal relatability rather than bureaucratic mandate. Embedding the anti-drug drive inside the Viksit Bharat 2047 arc is politically significant; it frames substance abuse not merely as a health issue but as a barrier to national development, raising the moral stakes for youth participation. MY Bharat's role as the delivery vehicle also signals the government's intent to institutionalise youth volunteerism as a policy tool rather than rely on one-off campaigns. The real test will be whether the Sankalp Abhiyan generates verifiable grassroots reach or remains a high-visibility social-media moment.
NationPress
30 Jul 2026
Frequently Asked Questions
What is the Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan?
It is a campaign organised by MY Bharat (Mera Yuva Bharat) that calls on Indian youth to pledge against drug use as part of the Viksit Bharat 2047 national development vision.
What is MY Bharat or Mera Yuva Bharat?
Mera Yuva Bharat is an autonomous body under the Ministry of Youth Affairs and Sports, set up as a unified digital platform for youth engagement, volunteerism, and government development programmes.
What is the Nasha Mukt Bharat Abhiyan and how is it related?
The Nasha Mukt Bharat Abhiyan was launched in August 2020 by the Ministry of Social Justice and Empowerment to curb substance abuse through awareness and community mobilisation; the Sankalp Abhiyan builds on that foundation within the Viksit Bharat framework.
Why did Mansukh Mandaviya make this appeal?
As Union Minister for Youth Affairs & Sports, Mandaviya oversees MY Bharat and used his social-media platform on July 30, 2026 to personally mobilise youth participation in the anti-drug pledge campaign.
How can young people join the Sankalp Abhiyan?
The campaign is organised through MY Bharat's platform; interested youth can engage via MY Bharat's digital channels, though specific registration details were not confirmed in the minister's post.
