Mandaviya Calls Youth to Join NashaMuktYuva Creative Drive
Synopsis
Union Minister Mansukh Mandaviya has called on Indian youth to participate in the NashaMuktYuva creative campaign via the My Bharat portal, merging anti-drug messaging with digital youth engagement under the Viksit Bharat@2047 vision.
Key Takeaways
Union Minister Mansukh Mandaviya posted the call to action on 16 July 2026 , directing youth to mybharat.gov.in/events/nasha_mukt_yuva .
The #NashaMuktYuva campaign is the youth-facing component of the Nasha Mukt Bharat Abhiyan , launched in August 2020 targeting the 15–35 age group .
The My Bharat (Mera Yuva Bharat) portal, launched October 2023 , is the digital platform consolidating all government youth engagement programmes.
The initiative frames creative expression — not just regulation — as a tool for combating substance abuse among young Indians.
The campaign aligns with the Viksit Bharat@2047 framework, which positions youth as drivers of social transformation.
Union Labour and Sports Minister Mansukh Mandaviya on Thursday, 16 July 2026, called on Indian youth to channel their creativity into the #NashaMuktYuva campaign, urging participation through the My Bharat digital portal as part of the broader Viksit Bharat vision.
Context
The minister's post carried a three-part rallying call — 'Create. Inspire. Transform.' — framing creative expression as a tool for social change on drug abuse. He directed followers to the official event page at mybharat.gov.in/events/nasha_mukt_yuva, positioning youth as the primary voice of the anti-drug movement.
The #NashaMuktYuva hashtag is the youth-facing arm of the Nasha Mukt Bharat Abhiyan, a national campaign that targets the 15–35 age group to promote drug-free lifestyles through awareness and community engagement.
Policy Backdrop
The Nasha Mukt Bharat Abhiyan was originally launched in August 2020 by the Ministry of Social Justice and Empowerment to systematically reduce substance abuse among young Indians. Over the years, its outreach model has evolved from ground-level awareness drives to include digital and creative participation mechanisms.
The Mera Yuva Bharat (MY Bharat) portal, launched in October 2023 under the Ministry of Youth Affairs and Sports, serves as the consolidated digital backbone for such youth campaigns. By routing the NashaMuktYuva event through mybharat.gov.in, the government integrates anti-drug messaging directly into its flagship youth-engagement infrastructure.
This approach reflects a deliberate shift toward behavioural change through participatory online mechanisms — contests, hashtag campaigns, and creative submissions — rather than relying solely on regulatory or enforcement measures.
Stakeholders and Impact
The campaign's primary audience is Indian youth, particularly content creators, students, and young volunteers who engage with social causes through digital platforms. By framing participation as an act of creative expression, the initiative lowers the barrier to entry for civic engagement on a sensitive public-health issue.
The Viksit Bharat@2047 framework — the government's long-term vision for a developed India — consistently positions youth as agents of social transformation. Anti-drug campaigns nested within this framework carry the dual message of personal well-being and national development, amplifying their reach and symbolic weight.
What's Next
Attention will now turn to the volume of creative submissions received through the My Bharat event page and whether the ministry announces recognition for standout entries. Upcoming national youth events could serve as natural milestones for announcing outcomes or extending the campaign's reach. The integration of welfare messaging with youth-portal infrastructure suggests this model may be replicated for other social-sector campaigns under the Viksit Bharat umbrella.
Point of View
Lending institutional weight to what might otherwise read as a routine social-media nudge. By embedding the anti-drug message inside the Viksit Bharat narrative, the ministry elevates a public-health concern into a nation-building imperative — a framing that broadens its appeal beyond traditional beneficiary audiences. The use of the My Bharat portal as the participation gateway also serves a secondary purpose: building a database of engaged young volunteers that can be activated for future campaigns. Whether this participatory model translates into measurable behavioural outcomes among the 15–35 cohort remains the key policy question.
NationPress
16 Jul 2026
Frequently Asked Questions
What is the NashaMuktYuva campaign?
NashaMuktYuva is the youth-focused creative participation drive under the Nasha Mukt Bharat Abhiyan, which targets the 15–35 age group to promote drug-free lifestyles through awareness and creative expression.
How can I participate in the NashaMuktYuva campaign?
You can participate by visiting the official My Bharat portal at mybharat.gov.in/events/nasha_mukt_yuva and registering for the event as directed by the ministry.
What is the My Bharat portal?
My Bharat, or Mera Yuva Bharat (MY Bharat), is a government digital platform launched in October 2023 to consolidate youth volunteerism and awareness programmes under the Ministry of Youth Affairs and Sports.
What is Nasha Mukt Bharat Abhiyan?
Nasha Mukt Bharat Abhiyan is a national campaign launched in August 2020 by the Ministry of Social Justice and Empowerment to reduce substance abuse, particularly among young Indians aged 15 to 35.
What is Viksit Bharat and how does it relate to this campaign?
Viksit Bharat is the government's vision for a fully developed India by 2047. Youth-led social campaigns like NashaMuktYuva are positioned within this framework as contributions to national transformation through behavioural and social change.
