Why Have Yellow Marigold Prices Increased to Rs 90 per Kg in Kolkata?
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Synopsis
As Kolkata gears up for the dual celebrations of Saraswati Puja and the birth anniversary of Netaji Subhas Chandra Bose, yellow marigold prices have skyrocketed. This article explores the reasons behind the price surge and its cultural significance.
Key Takeaways
- Yellow marigold prices skyrocketed in Kolkata due to high demand.
- Prices surged due to the dual celebration of Saraswati Puja and Netaji Subhas Chandra Bose's birth anniversary.
- Lower production levels from temperature fluctuations impacted supply.
- Cherry flowers also experienced a significant price increase.
- The festival holds cultural significance in Bengali society, often referred to as “Bengali Valentine’s Day.”
Kolkata, Jan 21 (NationPress) The retail prices of yellow marigold flowers have dramatically increased to almost five times their usual cost in Kolkata markets this week, coinciding with the preparations for Saraswati Puja and the birth anniversary of Netaji Subhas Chandra Bose on Friday.
Local flower vendors noted that while prices typically rise during this festive season, this year has seen a much sharper increase due to lower production levels caused by frequent temperature fluctuations this winter.
“This year, both Saraswati Puja and the birth anniversary of Netaji Subhas Chandra Bose are occurring on the same day, which significantly boosts the demand for marigold flowers compared to previous years,” explained a representative from the West Bengal government's task force dedicated to regulating farm product prices in retail markets.
Kolkata primarily offers two types of marigolds: saffron marigolds and yellow marigolds. This year, the prices for both varieties are exceptionally high, particularly the yellow ones.
Typically, both types are priced between Rs 15 to Rs 20 per kg; however, this week, yellow marigolds are ranging from Rs 80 to Rs 90 per kg, while saffron marigolds are priced between Rs 50 to Rs 60 per kg.
“The high price of yellow marigolds is due to their essential role in Saraswati Puja. Prices are expected to decrease starting Monday,” mentioned a retailer at the municipal market in Kasba, central Kolkata.
Cherry flowers, another significant item for the puja, have also experienced a sharp price hike, now selling at Rs 120 to Rs 150 per kg, compared to the usual Rs 35 to Rs 40 per kg.
The color yellow, or basanti, is deeply rooted in Bengali culture during Saraswati Puja. In addition to the widespread use of yellow marigolds, it is customary for boys to wear yellow kurtas and girls to dress in yellow sarees while offering prayers to the goddess.
This festival also evokes nostalgia and is often dubbed “Bengali Valentine’s Day,” as many young individuals seize the opportunity to express their affections to those they admire.
The tradition has historical significance; during a time when most schools were single-gender, Saraswati Puja provided a rare annual chance for students from different schools and backgrounds to meet in an open and respectful manner.
Over the years, this custom led to the festival being affectionately called “Bengali Valentine’s Day.”
Point of View
It's crucial to highlight the economic and cultural factors influencing the marigold price surge. This phenomenon reflects not only market fluctuations but also the deep-rooted traditions that define Bengali culture. Our coverage will remain fair and balanced, providing insights into the challenges faced by local vendors and the impact on consumers.
NationPress
21/01/2026
Frequently Asked Questions
Why are yellow marigold prices so high this year?
The prices have surged due to increased demand from the dual celebrations of Saraswati Puja and Netaji Subhas Chandra Bose's birth anniversary, combined with reduced production levels from temperature fluctuations.
What are the usual prices of marigolds in Kolkata?
Typically, yellow marigolds are priced between Rs 15 to Rs 20 per kg, while saffron marigolds are around Rs 15 to Rs 20 per kg. Currently, yellow marigolds are priced between Rs 80 to Rs 90 per kg.
When can we expect prices to drop?
Retailers anticipate that prices will start to decrease from Monday onwards.
What is the cultural significance of yellow marigolds during Saraswati Puja?
The color yellow, or basanti, is significant during Saraswati Puja, symbolizing purity and devotion. It's common to see yellow marigolds used in offerings, along with traditional yellow attire.
What other flowers are important for the puja?
Cherry flowers are also vital for Saraswati Puja and have seen significant price increases, now selling for Rs 120 to Rs 150 per kg.
