Uttar Pradesh Deputy Chief Minister Keshav Prasad Maurya on Friday, 25 September 2026, met Union Home Minister Amit Shah at Shah's residence in New Delhi to map out the Bharatiya Janata Party's (BJP) strategy for the 2027 Uttar Pradesh Assembly elections. The meeting covered organisational planning, voter outreach, and the communication of welfare scheme achievements across the state.

Key Discussions at the Meeting

According to Maurya, detailed deliberations were held on the BJP's preparations to secure a third consecutive term in government in Uttar Pradesh. He said the party is focused on consolidating its organisational strength ahead of the elections, with a particular emphasis on activating workers at the grassroots level.

Maurya credited Shah's guidance as pivotal, saying the Home Minister's organisational experience would help shape the party's direction for the period leading up to the polls.

Planned Public Outreach Campaign

A key outcome of the meeting is a planned special public outreach campaign across Uttar Pradesh. Party workers will be mobilised to carry information about welfare schemes — from both the Centre and the state government — directly to citizens, particularly those from poor and underprivileged backgrounds.

Programmes linked to the 'Viksit Bharat-2047' vision will also be highlighted during the campaign, Maurya said. The outreach aims to connect voters with the tangible benefits of the so-called 'double-engine' government — a phrase the BJP uses to describe aligned ruling parties at both the Centre and in state capitals.

Welfare Achievements Cited

Maurya highlighted a range of Central government initiatives over the past 12 years under Prime Minister Narendra Modi, including the construction of pucca houses, health security coverage, the Ujjwala scheme for cooking gas connections, tap water access under the Har Ghar Nal Se Jal initiative, direct benefit transfers, and infrastructure development. He said these programmes have measurably improved the lives of disadvantaged sections of society.

He contrasted this record with that of previous governments, arguing that key welfare milestones achieved over the past 12 years had not been met during the Opposition's extended tenures in power.

What This Signals for BJP's 2027 Strategy

The meeting underscores how seriously the BJP is treating the 2027 Uttar Pradesh Assembly elections — the country's most populous state, which sends 80 seats to the Lok Sabha and is widely regarded as a bellwether for national politics. This comes amid heightened political activity in the state, with multiple parties already stepping up their ground-level campaigns. Maurya indicated that coordination between the party organisation and the state government would be further tightened in the months ahead, as the BJP works to replicate — and expand — its previous electoral performances.