How has Shivrajpur beach attracted over 1.35 million visitors in two years?
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Synopsis
Shivrajpur beach has captivated over 1.35 million tourists within two years, marking a significant milestone for Gujarat's coastal tourism. This article explores the factors contributing to its rapid ascent as a prime destination, including its Blue Flag certification and adventure offerings that benefit local communities.
Key Takeaways
- Shivrajpur beach attracted over 1.35 million tourists in two years.
- It earned the Blue Flag certification in 2020.
- Adventure activities are boosting local employment.
- The beach is a focal point of Gujarat's tourism strategy.
- Plans are underway to further enhance tourism infrastructure.
Ahmedabad, Nov 28 (NationPress) Shivrajpur, an idyllic coastal stretch situated 12 km from Dwarka, has quickly risen to prominence as one of India's premier beach destinations, attracting over 1.35 million tourists in the last two years, according to a statement from the Gujarat government on Friday.
With its pristine blue waters, well-kept environment, and growing range of adventure tourism activities, this beach has become a significant draw for both local and international visitors, contributing positively to the area's economy and highlighting Gujarat's coastal appeal.
Data from the Tourism Corporation of Gujarat Limited (TCGL) indicates that 678,647 tourists visited in 2023, with numbers slightly increasing to 680,325 in 2024, showcasing a consistent uptick in visitor numbers.
The beach's fame skyrocketed after receiving the esteemed Blue Flag certification in 2020, placing it alongside a select group of environmentally responsible and tourist-friendly beaches in India.
This certification is awarded based on 32 rigorous criteria, focusing on water quality, environmental protection, safety protocols, and visitor facilities.
Today, Shivrajpur is renowned not only for its stunning vistas but also for its array of adventure activities, including scuba diving, boating, and water skiing, which have created new job opportunities for local communities.
Officials assert that the steady growth in tourism is crucial for bolstering the state’s economy and showcasing Gujarat's diverse cultural and natural legacy.
The rise of Shivrajpur also aligns with the Union government's "Dekho Apna Desh" campaign, initiated by Prime Minister Narendra Modi in January 2020, aimed at boosting domestic tourism across various themes like spirituality, heritage, nature, adventure, and culture.
As visitors increasingly seek clean, safe, and experience-driven locations, Shivrajpur has become a standout example of effective coastal tourism development.
To further enhance growth in the Saurashtra–Kutch region, the state government is gearing up for the second edition of the Vibrant Gujarat Regional Conference (VGRC), set to take place on January 8–9 in Rajkot.
This conference aims to attract investment tailored to specific sectors, with Shivrajpur being spotlighted as a model demonstrating how natural resources, community engagement, and strategic development can foster economic advancement.
With ongoing focus, strategic initiatives, and persistent environmental efforts, Shivrajpur is positioned at the heart of Gujarat's vision for Viksit Gujarat @ 2047, symbolizing how mindful tourism development can facilitate long-term regional growth.
Point of View
The rise of Shivrajpur beach signifies a thoughtful approach to tourism that balances environmental sustainability with economic development. This trend serves as a model for other regions aiming to attract tourists while preserving their natural resources and cultural heritage, ultimately benefiting local communities and reinforcing national pride.
NationPress
28/11/2025
Frequently Asked Questions
What is the significance of the Blue Flag certification?
The Blue Flag certification signifies that a beach meets high environmental, safety, and visitor service standards, making it a desirable destination for eco-conscious travelers.
What activities can tourists enjoy at Shivrajpur beach?
Visitors to Shivrajpur beach can participate in a variety of adventure sports, including scuba diving, boating, and water skiing, which enhance their experience.
How has tourism impacted the local economy?
The influx of tourists has bolstered the local economy by creating job opportunities and stimulating business for local vendors and service providers.
What role does the 'Dekho Apna Desh' initiative play?
The 'Dekho Apna Desh' initiative encourages domestic tourism, showcasing India's diverse culture and natural beauty, with Shivrajpur beach being a prime example.
What future plans does the government have for Shivrajpur?
The government aims to continue promoting Shivrajpur as a key tourist destination while focusing on sustainable development and investment in the Saurashtra–Kutch region.
