Are PM Modi-themed Kites Taking Over Gujarat Markets Before the International Kite Festival?
Synopsis
Key Takeaways
- International Kite Festival celebrates Uttarayan.
- PM Modi-themed kites are trending this year.
- Kite flying is a longstanding tradition in Gujarat.
- The festival boosts local economies and creates job opportunities.
- Unique designs attract significant buyer interest.
Gandhinagar, Dec 30 (NationPress) The International Kite Festival is an annual celebration in Gujarat that honors Uttarayan, symbolizing the shift from winter to summer. The custom of kite flying during Makar Sakranti has been a cherished tradition in the state for many years, with enthusiasts preparing their kites months ahead of time.
As the date for Uttarayan approaches, the kite markets in Ahmedabad and surrounding districts are bustling with a diverse assortment of kites, particularly those inspired by PM Modi, which are rapidly becoming favorites among buyers.
The personalized kites feature slogans associated with various government initiatives aimed at enhancing social awareness.
These slogans, showcasing the accomplishments of the Modi government, include phrases such as "Atmanirbhar Bharat," "Operation Sindoor," "Beti Padhao Beti Bachao," "New Thinking, New Hope," "Modi Hai Toh Mumkin Hai," "The World's Largest Political Party," "Development Means Modi," "Har Ghar Tiranga," "Save Water, Water is Life," "My Pride is Hindustan," "Vande Mataram," and "If you don't save your daughters, where will you get girls like Sofia and Vyomik Singh?"
These slogans have been prominently displayed on the kites, generating significant demand in the marketplace.
One particularly notable kite reads, "World leaders are crazy about Modi, and Indian leaders are crazy because of Modi."
The popularity of these kites has sparked considerable interest among shoppers, resulting in a surge of customers visiting stores to make purchases. Traders are enthusiastic about the prospects for record sales, emphasizing that message-driven designs tend to attract a large number of buyers during the festive period.
Trader Iqbal Bhai Bahelim remarked, "The kite business has been thriving for years, but since Narendra Modi took on the role of Gujarat Chief Minister, he has revitalized the festival, making it more dynamic. The Kite Festival has propelled this business to grow five to six times."
Bhailehm has also received accolades from the government for crafting kites that promote social awareness.
Another kite artisan, Narayan, shared with IANS, "I have been in the kite-making business for 15 years. This year, kites featuring Modi Sahab are in exceptionally high demand, and our order volume has surged significantly."
The rise in popularity of Modi-themed kites has also stimulated the kite-making industry, providing jobs for thousands of individuals.
Since 1989, the International Kite Festival, recognized as the official celebration of Uttarayan, has been hosted in Ahmedabad, attracting master kite makers and fliers from around the globe to showcase their distinctive creations and captivate audiences with extraordinary kites.