Puri joins Har Ghar Tiranga, urges selfie uploads
Synopsis
Union Petroleum Minister Hardeep Singh Puri has participated in the Har Ghar Tiranga campaign, hoisting the national flag at home and urging all Indians to do the same and upload selfies at harghartiranga.com ahead of Independence Day on 15 August.
Key Takeaways
Hardeep Singh Puri hoisted the Tricolour at his home under the Har Ghar Tiranga campaign ahead of Independence Day on 15 August .
He urged citizens to hoist flags at their homes and upload selfies at harghartiranga.com .
The Har Ghar Tiranga campaign was first launched in August 2022 by the Ministry of Culture as part of Azadi Ka Amrit Mahotsav , marking 75 years of independence .
The campaign has been repeated every year since 2022, building an annual civic ritual around Independence Day.
The selfie-upload portal functions as both a participation register and a social-media amplification tool for the campaign.
As Independence Day approaches on 15 August, Union Petroleum Minister Hardeep Singh Puri has hoisted the Tricolour at his home under the Har Ghar Tiranga campaign, calling on every Indian household to do the same and upload a selfie with the flag at harghartiranga.com.
In his post, Puri wrote — 'तिरंगा केवल हमारा राष्ट्रीय ध्वज ही नहीं, यह भारत के प्रति हमारे गौरव, स्वाभिमान और एकता की पहचान भी है' — 'The Tricolour is not merely our national flag; it is the symbol of our pride, self-respect, and unity towards India.' He urged citizens to join 'crores of compatriots' in this patriotic celebration.
Four years of Har Ghar Tiranga — a campaign that stuck
The Har Ghar Tiranga campaign was first launched in August 2022 by the Ministry of Culture as the centrepiece of Azadi Ka Amrit Mahotsav, the government's nationwide celebration of 75 years of Indian independence. The idea was simple and scalable: get every household to hoist the national flag in the days leading up to 15 August, then document it digitally.
What began as a one-year initiative has been repeated annually since, building a visible, participatory ritual around Independence Day. The selfie-upload portal at harghartiranga.com serves as both a digital register of participation and a tool for amplifying the campaign across social media — turning a private act of flag-hoisting into a public, shareable moment of national pride.
Why a Petroleum Minister's flag post matters
Puri's participation is less about petroleum policy and everything about the BJP government's strategy of mobilising its senior leadership — across ministries — to drive mass-participation campaigns in the Independence Day window. When a Union Minister publicly hoists the flag and posts the call to action, it signals to party workers and citizens alike that this is a moment of collective, not merely ceremonial, participation.
The campaign's genius is its low barrier: a flag, a phone, and an upload. That simplicity has made it one of the more durable civic-engagement drives of the decade.
As 15 August draws near, the question is not whether Indians will hoist the Tricolour — they will, in millions — but how many will make it count on the map at harghartiranga.com.
Point of View
The BJP ensures the messaging cascades down through party networks well beyond what any single government advertisement could achieve. Now in its fourth iteration, the campaign's durability suggests it has moved from initiative to institution. The real metric to watch is not flag-hoisting but the selfie-upload count — the government's clearest measure of digital civic engagement.
NationPress
13 Aug 2026
Frequently Asked Questions
What is the Har Ghar Tiranga campaign?
Har Ghar Tiranga is a government campaign launched in August 2022 by the Ministry of Culture, encouraging every Indian household to hoist the national flag in the days leading up to Independence Day on 15 August. It was part of the Azadi Ka Amrit Mahotsav celebrations marking 75 years of independence and has been repeated annually since.
How do I upload a selfie on harghartiranga.com?
Visit harghartiranga.com, hoist the Tricolour at your home, take a selfie with the flag, and upload it through the portal. The website serves as an official digital register of participation in the Har Ghar Tiranga campaign.
Why is Hardeep Singh Puri posting about the Tiranga campaign?
As a senior Union Minister and BJP leader, Puri is participating in the government's annual Har Ghar Tiranga drive ahead of Independence Day on 15 August, urging citizens to hoist the national flag at home and join the campaign online.
When did the Har Ghar Tiranga campaign start?
The Har Ghar Tiranga campaign was first launched in August 2022 by the Ministry of Culture as part of Azadi Ka Amrit Mahotsav, which marked 75 years of Indian independence. It has been held every year since.
What does Har Ghar Tiranga mean?
'Har Ghar Tiranga' translates from Hindi as 'Tricolour at every home,' reflecting the campaign's goal of having every Indian household display the national flag around Independence Day on 15 August.
