Rajasthan CMO: 'Ek Ped Maa Ke Naam' sparks green awareness
Synopsis
The Chief Minister's Office of Rajasthan has highlighted PM Narendra Modi's 'Ek Ped Maa Ke Naam' campaign, launched on World Environment Day 2024, crediting it with raising environmental awareness among the general public in the state.
Key Takeaways
The Chief Minister's Office of Rajasthan credited PM Narendra Modi's 'Ek Ped Maa Ke Naam' campaign with boosting public environmental awareness in the state.
The campaign was launched by PM Modi on World Environment Day, 5 June 2024 , urging Indians to plant a tree in their mother's name.
The post was attributed to Chief Minister Bhajanlal Sharma and tagged under the #आपणो_अग्रणी_राजस्थान initiative.
Rajasthan, India's largest state by area, faces significant ecological pressures, making afforestation drives particularly consequential for the region.
No specific plantation figures for Rajasthan under the campaign were cited in the post.
A tree planted in a mother's name — that simple, powerful idea is quietly reshaping how ordinary Rajasthanis think about the environment. The Chief Minister's Office of Rajasthan credited Prime Minister Narendra Modi's 'Ek Ped Maa Ke Naam' campaign on Sunday, 2 August 2026, saying the initiative has deepened public environmental consciousness across the state.
The post, attributed to Chief Minister Bhajanlal Sharma and tagged #आपणो_अग्रणी_राजस्थान ('Our Leading Rajasthan'), stated: 'The 'Ek Ped Maa Ke Naam' campaign, launched by Prime Minister Shri Narendra Modi on the occasion of World Environment Day, has increased awareness about the environment among the general public.'
A campaign born on World Environment Day 2024
Prime Minister Modi launched 'Ek Ped Maa Ke Naam' — literally 'One Tree in Mother's Name' — on World Environment Day, 5 June 2024, calling on every Indian to plant a tree as a tribute to their mother. The emotional framing was deliberate: by tying an act of environmental duty to something as universal as maternal love, the campaign aimed to move tree plantation from a government directive to a personal gesture. It was designed to drive mass participation where awareness campaigns alone had struggled.Rajasthan's stake in the national green push
For a state where large stretches of arid and semi-arid land make ecological fragility a lived reality, the resonance of a plantation drive carries particular weight. Rajasthan, India's largest state by area, faces persistent pressures on its green cover. The Bhajanlal Sharma government's decision to amplify the central campaign signals an alignment between state priorities and New Delhi's broader afforestation agenda — part of India's long-term commitments on expanding forest and tree cover. The post's framing — crediting the campaign with raising awareness 'among the general public' (aamjan) — positions the initiative as one that has moved beyond symbolic launches into genuine civic uptake, though specific plantation figures for Rajasthan under this drive were not cited. Watch for state-level data on trees planted and follow-up awareness programmes as Rajasthan looks to translate that public interest into measurable green cover gains.Point of View
Associating the state's environmental narrative with a PM-branded initiative is both politically safe and substantively useful — it channels national attention toward Rajasthan's ecological challenges without requiring independent state funding commitments. The broader arc here is India's attempt to crowd-source its afforestation targets through emotional, citizen-facing campaigns rather than purely bureaucratic drives. Whether state-level follow-through translates campaign sentiment into verified green cover gains remains the real test.
NationPress
2 Aug 2026
Frequently Asked Questions
What is the 'Ek Ped Maa Ke Naam' campaign?
'Ek Ped Maa Ke Naam' — meaning 'One Tree in Mother's Name' — is a national tree plantation campaign launched by Prime Minister Narendra Modi on World Environment Day, 5 June 2024, encouraging every Indian to plant a tree as a tribute to their mother.
Who launched the 'Ek Ped Maa Ke Naam' campaign and when?
Prime Minister Narendra Modi launched the campaign on World Environment Day, 5 June 2024, as part of India's broader afforestation and environmental awareness efforts.
What did the Rajasthan CMO say about the campaign?
The Chief Minister's Office of Rajasthan, in a post attributed to CM Bhajanlal Sharma, stated that the 'Ek Ped Maa Ke Naam' campaign has increased environmental awareness among the general public in the state.
Why is tree plantation important for Rajasthan?
Rajasthan is India's largest state by area and includes large stretches of arid and semi-arid land, making it particularly vulnerable to ecological pressures — which is why afforestation and green cover expansion carry significant importance for the state.
What is #आपणो_अग्रणी_राजस्थान?
#आपणो_अग्रणी_राजस्थान translates to 'Our Leading Rajasthan' and is a hashtag used by the Rajasthan government to highlight state-level progress and initiatives under the Bhajanlal Sharma administration.
