Rijiju Invites Nation to Watch PM Modi's Mann Ki Baat Live
Synopsis
Union Minister Kiren Rijiju promoted PM Narendra Modi's monthly Mann Ki Baat broadcast on X on 27 September 2026, sharing a live link as part of the government's routine multi-platform outreach effort for the long-running All India Radio programme.
Key Takeaways
Union Minister Kiren Rijiju shared a live link for PM Modi's Mann Ki Baat on 27 September 2026 .
Mann Ki Baat is a monthly All India Radio programme launched by PM Modi in October 2014 .
The programme serves as a direct citizen-outreach platform covering government schemes, social issues, and citizen stories.
Senior ministers routinely amplify each episode on social media to maximise the broadcast's reach across platforms.
The format has run consistently for over a decade, making it one of India's longest-running prime-ministerial communication initiatives.
Every month, Prime Minister Narendra Modi steps past the formal machinery of government and speaks directly to India — and Union Parliamentary Affairs and Minority Affairs Minister Kiren Rijiju made sure no one missed the moment. On Sunday, 27 September 2026, Rijiju took to X to amplify the live broadcast of Mann Ki Baat, urging citizens to tune in as the Prime Minister addressed the nation.
Twelve Years of a PM Speaking to the Country
Mann Ki Baat — literally 'words from the heart' — was launched by Prime Minister Modi in October 2014, just months after he took office. Broadcast on All India Radio and simultaneously streamed online, the monthly programme has since become one of the most consistent direct-to-citizen communication formats in Indian political history. It covers everything from grassroots government schemes to calls for social change, science achievements, and stories of ordinary Indians doing extraordinary things.
Why Ministers Amplify Every Episode
Rijiju's post is part of a well-established pattern. Senior cabinet ministers routinely share live links and official broadcast handles on social media in the hour before each episode, effectively turning a radio address into a multi-platform national event. The logic is straightforward: the wider the reach, the stronger the message. For a programme built on the idea of the Prime Minister speaking to the people — not at them — maximum audience size is the whole point.
The BJP government has consistently positioned Mann Ki Baat as a non-partisan public-service broadcast, a space where policy and people-stories sit alongside each other without electoral rhetoric. That framing is precisely why ministerial promotion on X carries weight — it signals institutional importance, not just party messaging.
Point of View
Deploying cabinet ministers as amplifiers across social platforms. This institutionalised promotion keeps the programme's audience figures high and reinforces the image of a Prime Minister in continuous conversation with citizens. Over twelve years, that consistency has made the show a durable soft-power asset — a direct line to voters that bypasses traditional media framing. The question political observers periodically ask is whether the programme's avowedly apolitical format can hold as electoral cycles intensify.
NationPress
27 Sept 2026
Frequently Asked Questions
What is Mann Ki Baat?
Mann Ki Baat is a monthly radio programme hosted by Prime Minister Narendra Modi on All India Radio, launched in October 2014, in which he addresses citizens on government initiatives, social themes, and inspirational stories from across India.
When does Mann Ki Baat air?
Mann Ki Baat airs monthly, typically on the last Sunday of the month, and is simultaneously broadcast on All India Radio and streamed live online.
Why did Kiren Rijiju post about Mann Ki Baat?
Kiren Rijiju, as a senior Union Cabinet Minister and BJP leader, shared a live link for the broadcast as part of the government's standard practice of amplifying each Mann Ki Baat episode across social media platforms to maximise viewership.
How can I watch or listen to Mann Ki Baat live?
Mann Ki Baat can be heard live on All India Radio and watched via official government live-stream links shared on social media and government portals on the day of each broadcast.
Who is Kiren Rijiju?
Kiren Rijiju is the Union Minister of Parliamentary Affairs and Minority Affairs, a senior BJP leader from Arunachal Pradesh who has held multiple cabinet portfolios including Law and Justice.
