Rijiju shares PM Modi's tribute to Deendayal Upadhyay Jayanti
Synopsis
Union Minister Kiren Rijiju shared PM Narendra Modi's tribute to Pandit Deendayal Upadhyay on his birth anniversary, centring on the 'charaiveti' mantra of ceaseless service that underpins BJP's ideological identity.
Key Takeaways
25 September marks the birth anniversary of Pandit Deendayal Upadhyay , founding ideologue of the Bharatiya Jana Sangh and architect of Integral Humanism.
PM Narendra Modi invoked the charaiveti-charaiveti-charaiveti mantra, urging ceaseless public service as Upadhyay's core teaching.
Minister Kiren Rijiju amplified the tribute on X, underlining the BJP's annual ritual of ideological reaffirmation on this date.
The Deendayal Upadhyaya Gram Jyoti Yojana (2015) and Deendayal Antyodaya Yojana remain active policy expressions of Upadhyay's Antyodaya philosophy.
The BJP has observed 25 September as Deendayal Jayanti consistently since the party's formation, making it a key moment in its ideological calendar.
On the birth anniversary of the man who gave the BJP its ideological soul, Union Parliamentary Affairs and Minority Affairs Minister Kiren Rijiju on Friday, 25 September 2026 shared Prime Minister Narendra Modi's words honouring Pandit Deendayal Upadhyay — a tribute anchored in one ancient Sanskrit invocation: charaiveti, charaiveti, charaiveti.
Quoting the Prime Minister, Rijiju wrote: 'Pandit Deendayal ji always gave us the message of charaiveti-charaiveti-charaiveti — through his words and through his life. He was himself a relentless traveller. To keep moving ceaselessly as a traveller of service — that is our purpose, and in this we draw immense inspiration from Pandit Deendayal Upadhyay ji.'
The man behind the mantra
Pandit Deendayal Upadhyay — born 25 September 1916 — was the founding ideologue of the Bharatiya Jana Sangh, the precursor to the BJP, and the architect of Integral Humanism, a philosophy that placed the last, least, and lost citizen at the centre of politics. The charaiveti mantra, drawn from the Aitareya Brahmana of the Rigveda, translates simply as 'keep moving' — an exhortation to ceaseless effort and never stagnating. Modi's invocation of it frames Upadhyay not merely as a historical figure but as a living behavioural standard.
Schemes in his name, still running
Since 2014, the BJP-led government has institutionalised Upadhyay's philosophy of Antyodaya — serving the poorest of the poor — through flagship programmes. The Deendayal Upadhyaya Gram Jyoti Yojana, launched in 2015, electrified rural India's un-metered infrastructure. The Deendayal Antyodaya Yojana targeted urban and rural poverty through skilling and self-help networks. Each scheme is, in a sense, a policy translation of the charaiveti impulse — the state, too, must keep moving toward the margins.
For the BJP, 25 September is more than a calendar date. It is an annual moment of ideological self-affirmation — senior leaders across every level of the organisation issue tributes, and central government events often mark the day with new announcements or scheme reviews. The pattern, consistent since the party's founding, reinforces Upadhyay's status as the BJP's philosophical north star.
In a party that governs by invoking its intellectual lineage as much as its electoral mandate, Modi's reminder that 'to keep moving as a traveller of service is our purpose' is both tribute and instruction — to cadre, to cabinet, and to country.
Point of View
Rijiju performs a dual function: amplifying the Prime Minister's framing and reinforcing top-down ideological consistency within the organisation. The pattern matters because it signals that the party's intellectual identity is deliberately managed from the top, not left to organic expression. Watching whether any new scheme or policy is announced alongside next year's Jayanti will reveal how far the tribute remains symbolic versus programmatic.
NationPress
25 Sept 2026
Frequently Asked Questions
Who was Pandit Deendayal Upadhyay?
Pandit Deendayal Upadhyay (born 25 September 1916) was an Indian thinker, RSS pracharak, and founder of the Bharatiya Jana Sangh. He articulated the philosophy of Integral Humanism, which became the ideological foundation of the BJP.
What does 'charaiveti' mean?
'Charaiveti' is a Sanskrit phrase from the Aitareya Brahmana meaning 'keep moving' or 'keep walking.' It is an exhortation to ceaseless effort and progress, and PM Modi referenced it as the core message of Deendayal Upadhyay's life.
Why do BJP leaders pay tribute to Deendayal Upadhyay every 25 September?
25 September is Pandit Deendayal Upadhyay's birth anniversary. The BJP has observed it as Deendayal Jayanti since the party's formation, using the occasion to reaffirm its ideological roots in Integral Humanism and Antyodaya.
Which government schemes are named after Deendayal Upadhyay?
The Deendayal Upadhyaya Gram Jyoti Yojana (2015), which electrified rural feeder infrastructure, and the Deendayal Antyodaya Yojana, focused on poverty alleviation through skilling and self-help groups, are both named after him.
What is Integral Humanism and why does the BJP reference it?
Integral Humanism is Deendayal Upadhyay's political philosophy that places the holistic development of every individual — especially the last person in society — at the centre of statecraft. The BJP cites it as its foundational ideology, connecting welfare schemes to this tradition.
