Union Culture and Tourism Minister Gajendra Singh Shekhawat on Tuesday, 9 June 2026 marked 12 years of the Narendra Modi-led NDA government with a post on X, crediting the period with establishing new benchmarks in service, good governance, and public welfare across India.

Context

Shekhawat's post, written in Hindi, declared that 'bīte 12 varshon mein Bhārat ne sevā, sushāsan aur jankalyān ke naye āyām sthāpit kiye hain' — 'In the past 12 years, India has established new dimensions of service, good governance, and public welfare.' The message anchored itself to the #12YearsOfSeva hashtag, part of a coordinated BJP communication effort to mark a dozen years since the party first came to power at the Centre in May 2014.

The minister enumerated a wide sweep of priorities: poverty alleviation, women's empowerment, farmers' dignity, opportunities for youth, modern infrastructure, and national security — framing them collectively as a story of 'transformation, progress, and new confidence.'

Policy Backdrop

The NDA government under Prime Minister Narendra Modi assumed office in May 2014, launching a series of direct-benefit and welfare programmes in successive terms. Flagship agrarian support such as PM-KISAN, launched in February 2019, channelled income support directly to farmers, while infrastructure drives including Bharatmala and an expanded airport construction programme accelerated through both terms.

Shekhawat's post also invoked the Viksit Bharat vision — the government's long-term goal of a developed India by 2047 — describing the 12-year period as one that has given 'new energy to the unbreakable faith, public participation, and resolve of 140 crore citizens.' The Viksit Bharat framework has featured prominently in official messaging since 2022, serving as an overarching narrative for policy planning through the centenary of independence.

Stakeholders and Impact

The sectors cited by Shekhawat — poor households, women, farmers, youth, and defence — represent the core voter and beneficiary groups that the BJP has consistently targeted through direct-benefit transfers, skill programmes, and infrastructure investment. Women's empowerment schemes and farmer income-support measures have together reached hundreds of millions of households, according to government data cited in official communications.

As a senior Lok Sabha MP from Jodhpur, Rajasthan, Shekhawat regularly amplifies central government achievements on social media, and his post reflects a broader pattern of ministerial messaging coordinated around political anniversaries and governance milestones.

What's Next

With the 2026-27 Union Budget and ongoing parliamentary discussions on Viksit Bharat deliverables on the horizon, further scheme expansions and performance reviews are expected to keep the governance narrative active. The #12YearsOfSeva campaign signals that the BJP intends to sustain this messaging arc through the remainder of the current term, using the milestone to reinforce its development credentials ahead of future electoral cycles.