Shivraj plants sapling in Delhi, calls public to join Aug 12 drive
Synopsis
Key Takeaways
Every monsoon season, India's forests get a political push — and Union Agriculture Minister Shivraj Singh Chouhan is making it personal this year. On Thursday, 30 July 2026, Chouhan planted a sapling in New Delhi as part of his daily tree-planting pledge, and used the moment to mobilise citizens for a mass plantation campaign on 12 August, timed to the auspicious occasion of Hariyali Amavasya.
Posting under the hashtag #OnePlantADay, Chouhan wrote in Hindi: 'Pratideen paudharopan ke sankalp ke kram mein aaj Nayi Dilli mein paudha ropa' — 'Continuing my daily tree-planting resolve, I planted a sapling in New Delhi today.' He invited citizens to join the upcoming large-scale plantation drive by giving a missed call to 8929629475.
Hariyali Amavasya: when faith meets afforestation
Hariyali Amavasya — the new-moon day in the Hindu month of Shravan — is a traditional festival in northern and central India closely associated with greenery and the earth's renewal. Falling during peak monsoon, it has long served as a natural anchor for tree-planting observances. Chouhan's campaign taps directly into that cultural current, framing a civic act as a spiritual one.
The missed-call mobilisation model is a well-worn tool in Indian mass campaigns — low-barrier, accessible on basic phones, and capable of generating large registration numbers quickly. The 12 August event is positioned as a vr̥had paudharopan abhiyan — a 'grand plantation campaign' — though the scale and target numbers have not yet been officially announced.
Chouhan's plantation playbook, carried to the Centre
As Chief Minister of Madhya Pradesh for four terms, Chouhan made monsoon plantation drives a signature of his administration, repeatedly organising large-scale afforestation pushes aimed at expanding the state's forest cover. That same instinct has followed him to the Union Cabinet. His #OnePlantADay pledge is a personal, visible commitment — a minister seen doing, not just announcing.
India's broader afforestation agenda is backed by climate commitments that require substantial increases in green cover. Citizen-led drives around festivals like Hariyali Amavasya have become a standard mobilisation strategy for both central and state governments looking to move the needle on those targets without waiting for institutional machinery alone.
One missed call, one sapling, one auspicious date — if the turnout on 12 August matches the ambition, the numbers will speak for themselves.