Chennai, Sep 17 (NationPress) The president of Tamil Nadu's BJP, Nainar Nagenthran, is set to commence a comprehensive tour across various Assembly constituencies starting in October. This initiative is part of the party's strategy to bolster its influence in preparation for the 2026 Assembly elections.

The campaign aims to deliver the party’s message directly to the grassroots level while equipping its members for a rigorous electoral contest.

Sources within the party indicate that the strategy focuses on developing a solid organizational framework in each constituency and promoting leaders who have significant voter backing.

As the BJP seeks to broaden its presence in the Dravidian heartland, collaboration at the booth level with AIADMK members has been identified as a vital component of the plan.

Insiders suggest that this coordination will enable the party to strengthen its support base, presenting itself as a strong alternative to the ruling DMK.

The campaign is also expected to see the involvement of prominent Union ministers, with detailed schedules to be established in the coming weeks.

The BJP aims to emphasize the accomplishments of the Central government, including the recent overhaul of the Goods and Services Tax (GST) and various welfare initiatives, ensuring that their advantages are effectively communicated to the populace.

Party leaders have been directed to highlight these programs as proofs of the party’s governance model and its dedication to the progression of the state.

Concurrently, the BJP is bracing itself to respond to the DMK’s recurring “anti-Tamil” accusations, a consistent narrative in state politics.

Officials have been encouraged to portray the party’s cultural and developmental agenda as inclusive while reaffirming its dedication to Tamil identity and interests.

The evaluation of regional entities such as Seeman’s Naam Tamilar Katchi (NTK) and actor Vijay’s Tamilaga Vettri Kazhagam (TVK) has been incorporated into the strategy, with efforts to pinpoint regions where these groups might sway voter opinions.

In conjunction with its broader mobilization efforts, the BJP has arranged numerous events throughout Tamil Nadu to commemorate Prime Minister Narendra Modi’s birthday.

These initiatives, along with Nagenthran’s upcoming tour, are perceived as the foundation for the party’s campaign drive. With a renewed emphasis on grassroots engagement, the BJP aspires to invigorate its members and generate momentum as it aims for a more significant role in the state’s political framework.