WPO backs Indian diaspora outreach during Modi's Australia, NZ visit

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WPO backs Indian diaspora outreach during Modi's Australia, NZ visit

Synopsis

As PM Modi's Australia and New Zealand tour drew tens of thousands of diaspora members to Marvel Stadium and Spark Arena, the World Punjabi Organisation worked behind the scenes — coordinating full-page newspaper supplements and mobilising local chapters — turning a diplomatic visit into a showcase of organised diaspora soft power.

Key Takeaways

The World Punjabi Organisation (WPO) , led by Vikramjit Singh Sahney , supported Indian diaspora engagements during PM Modi's visit to Australia and New Zealand on 10 July .
The WPO placed advertorials in The Herald Sun and two full-page supplements in The New Zealand Herald .
Nearly 30,000 diaspora members attended the Melbourne Meets Modi reception at Marvel Stadium , joined by Australian PM Anthony Albanese and Victorian Premier Jacinta Allan .
The Kia Ora Modi event at Spark Arena, Auckland was held in the presence of New Zealand PM Christopher Luxon .
Australia is home to over 1.3 lakh people of Punjabi ancestry; New Zealand hosts a significant and growing Punjabi community.

The World Punjabi Organisation (WPO), led by its international president and Rajya Sabha member Vikramjit Singh Sahney, on Friday, 10 July extended active support to Indian diaspora engagements tied to Prime Minister Narendra Modi's landmark visit to Australia and New Zealand. The organisation facilitated prominent media outreach in both countries to amplify the visit and underscore the deepening bilateral partnerships.

Media Outreach and Advertorials

As part of its support, the WPO coordinated major advertorials in The Herald Sun (Australia) and arranged two full-page special supplements in The New Zealand Herald. The supplements highlighted PM Modi's visit and spotlighted the growing India-Australia and India-New Zealand strategic partnerships across trade, investment, technology, and critical minerals.

Sahney said in a statement that the visit 'has not only strengthened India's bond with its vibrant diaspora but has also advanced strategic cooperation in trade, investment, technology and critical minerals, opening new avenues for deeper economic partnership and people-to-people engagement.'

Diaspora Events: Melbourne and Auckland

A centrepiece of the Australia leg was the Melbourne Meets Modi community reception at Marvel Stadium, where nearly 30,000 members of the Indian diaspora gathered. The event was attended by Australian Prime Minister Anthony Albanese and Victorian Premier Jacinta Allan, marking one of the largest Indian diaspora gatherings on Australian soil.

In New Zealand, the Kia Ora Modi community reception at Spark Arena in Auckland drew an enthusiastic turnout from the Indian community in the presence of New Zealand Prime Minister Christopher Luxon, reaffirming strong people-to-people ties between the two nations.

WPO's Role on the Ground

The WPO's local chapters played a pivotal role in organising both events. J.S. Uppal, WPO Patron and President of Guru Nanak Gurdwara, Melbourne, and Kamaljeet Bakshi, WPO Patron and former Member of Parliament of New Zealand, led ground operations alongside Ranjay Sikka and community volunteers.

Punjabi Diaspora Footprint

Australia is home to over 1.3 lakh people of Punjabi ancestry, while New Zealand hosts a growing Punjabi community that contributes significantly to both nations' economic, cultural, and social development. The WPO reaffirmed its commitment to further strengthening India's ties with the global Punjabi diaspora.

This comes amid a broader Indian government push to leverage diaspora networks as soft-power instruments in bilateral diplomacy — a strategy that has gained momentum across multiple high-profile state visits in recent years. The next phase of WPO engagement is expected to focus on trade facilitation and cultural exchange programmes between India and both countries.

Point of View

Two national broadsheets, and 30,000 attendees at a single venue. This is not organic enthusiasm; it is structured soft power. The question mainstream coverage rarely asks is how such outreach is funded and whether it reflects the diaspora's genuine priorities or primarily serves the visiting government's messaging goals.
NationPress
10 Jul 2026

Frequently Asked Questions

What is the World Punjabi Organisation (WPO)?
The World Punjabi Organisation (WPO) is an international body that represents and advocates for the global Punjabi diaspora. It is currently led by international president Vikramjit Singh Sahney, who is also a Rajya Sabha member, and operates local chapters across multiple countries including Australia and New Zealand.
What events did PM Modi attend during his Australia and New Zealand visit?
PM Modi attended the Melbourne Meets Modi community reception at Marvel Stadium, where nearly 30,000 Indian diaspora members gathered alongside Australian PM Anthony Albanese and Victorian Premier Jacinta Allan. In New Zealand, he attended the Kia Ora Modi reception at Spark Arena in Auckland, held in the presence of NZ PM Christopher Luxon.
How did the WPO support PM Modi's visit?
The WPO facilitated major media outreach, including advertorials in The Herald Sun in Australia and two full-page special supplements in The New Zealand Herald. Its local chapters also helped organise both diaspora community events on the ground.
How large is the Punjabi diaspora in Australia and New Zealand?
Australia is home to over 1.3 lakh people of Punjabi ancestry, according to the WPO. New Zealand also hosts a vibrant and growing Punjabi community that contributes to both nations' economic, cultural, and social sectors.
Why does PM Modi's diaspora outreach matter strategically?
Diaspora engagements during state visits serve as a soft-power tool, reinforcing people-to-people ties and signalling bilateral goodwill. The visit reportedly advanced cooperation in trade, investment, technology, and critical minerals between India, Australia, and New Zealand.
Nation Press
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