Are Global PC Shipments Rising in the Era of AI?
Synopsis
Key Takeaways
- Global PC shipments increased by 9.3% in Q4 2025.
- Major drivers include consumer demand and the Windows 11 upgrade cycle.
- Top vendors like Lenovo, HP, and Dell expanded their market share.
- Growth faced challenges from tariff volatility and rising costs.
- AI PCs are marketed heavily, but productivity gains are still uncertain.
New Delhi, Jan 20 (NationPress) PC shipments soared to 71.5 million units worldwide in the fourth quarter of 2025, marking a 9.3 percent increase compared to the same period last year, as revealed by preliminary data from Gartner on Tuesday.
For the full year of 2025, global PC shipments surpassed 270 million units, reflecting a 9.1 percent rise from 2024.
According to Rishi Padhi, Research Principal at Gartner, the PC sector enjoyed solid growth in Q4 2025, primarily driven by strong consumer and business demand, significantly influenced by the Windows 11 upgrade cycle.
“As the quarter closed, demand began to moderate as pricing pressures and promotional activities countered previous price hikes on premium GPUs and AI PCs, leading to stable or somewhat reduced average selling prices,” he noted.
The analysis indicated that there were no significant shifts in the rankings of the top six vendors during the October-December timeframe, with the leading three—Lenovo, HP, and Dell—expanding their market shares year-over-year.
In 2025, the PC market rebounded, achieving a 9.1 percent growth over 2024, with shipments exceeding 270 million units. This represents a notable recovery after two years of substantial declines in 2022 and 2023, coupled with only modest improvements in 2024.
Factors such as tariff fluctuations, predicted rises in memory prices for 2026, and the increasing costs associated with Windows 10 Extended Security Updates have encouraged businesses to prioritize hardware replacement, according to Padhi.
The report highlighted that another catalyst for growth in 2025 was the vendors’ heavy emphasis on marketing AI PCs to meet replacement demands.
Nevertheless, most features of AI PCs, including local inference, have yet to deliver substantial productivity enhancements when compared with cloud-based AI solutions.
Consequently, many organizations are upgrading mainly to safeguard their infrastructure for the future, rather than to achieve immediate business benefits from AI capabilities, Padhi explained.