Sangram Singh joins The Sock Street as brand ambassador for new compression gear line
Synopsis
Undefeated MMA athlete and wrestling champion Sangram Singh has signed on as brand ambassador for The Sock Street, a homegrown Indian label now making its move into compression performance wear. The partnership is the brand's biggest ambassador play yet — and a signal that India's domestic sportswear segment is getting more serious about competing with global performance brands.
Key Takeaways
Sangram Singh , Indian wrestling champion and undefeated MMA athlete, has been named brand ambassador of The Sock Street .
The partnership coincides with the launch of the brand's Compression Performance Gear collection, including compression socks, arm sleeves, and calf sleeves.
The Sock Street is expanding its focus from everyday socks to performance wear for athletes and fitness enthusiasts.
Udit Mayor , Co-founder and CEO, cited changing fitness habits in India as the driver behind the new collection.
Singh said the brand's philosophy of 'staying grounded while continuing to evolve' aligned with his own values across wrestling and MMA.
Indian wrestling champion and undefeated MMA athlete Sangram Singh has joined homegrown sportswear label The Sock Street as its brand ambassador, coinciding with the brand's launch of its Compression Performance Gear collection on 2 July in New Delhi. The tie-up marks a strategic pivot for the company, which is expanding beyond everyday socks into performance wear for athletes and fitness enthusiasts.
What Sangram Singh Said
'Every athlete's journey is built on discipline, consistency, and the willingness to keep improving. Those values have guided me across wrestling and MMA, and they continue to shape how I approach performance every day,' Singh said. He added that The Sock Street's philosophy — 'staying grounded while continuing to evolve' — felt personal to him, which is why the partnership felt like a natural fit.
About the Compression Performance Gear Collection
The new collection includes compression socks, arm sleeves, and calf sleeves, designed for athletes and active consumers. The launch signals a deliberate shift in the brand's identity, moving from a lifestyle sock label toward a performance-focused sportswear company. The timing aligns with growing demand for functional fitness accessories in India's expanding sports and wellness market.
What the Brand Said
Udit Mayor, Co-founder and CEO of The Sock Street, said the launch reflects shifting fitness habits among Indian consumers. 'The way people approach fitness today has changed. Consumers do not move through life in just one lane, and they expect the products they wear to keep pace with that reality,' Mayor said. He described Singh as 'a natural choice' given his story of 'resilience, discipline, and adaptability' — values the brand wants to build its identity around.
Why This Partnership Matters
The collaboration is notable for what it signals about India's homegrown sportswear segment. Brands like The Sock Street are increasingly seeking credible athlete endorsers to compete with international performance wear labels. Singh's undefeated record in MMA and his standing in Indian wrestling lend the brand a layer of authenticity that pure lifestyle endorsements typically cannot. This is the brand's most significant ambassador partnership to date, according to the company.
Point of View
But the underlying signal is worth noting: Indian homegrown sportswear labels are moving up the value chain, from commodity accessories to performance gear, and they are using credible athlete partnerships to make that case. Sangram Singh is not a celebrity in the Bollywood sense — his credibility is built on sporting achievement, which gives The Sock Street's performance claims more weight than a lifestyle endorsement would. The real question is whether the product quality backs the positioning, because in the performance wear segment, athlete association alone does not sustain a brand.
NationPress
2 Jul 2026
Frequently Asked Questions
Who is Sangram Singh and why has he partnered with The Sock Street?
Sangram Singh is an Indian wrestling champion and undefeated MMA athlete. He has joined The Sock Street as brand ambassador because the brand's philosophy of discipline and continuous improvement aligns with his own sporting values, as he stated at the partnership's announcement on 2 July.
What is The Sock Street's Compression Performance Gear collection?
It is a new line of performance accessories launched by The Sock Street, comprising compression socks, arm sleeves, and calf sleeves. The collection marks the brand's expansion from everyday socks into functional sportswear for athletes and fitness enthusiasts.
Who is the CEO of The Sock Street?
Udit Mayor is the Co-founder and CEO of The Sock Street. He described the new collection as a response to evolving fitness habits among Indian consumers and called Sangram Singh a natural choice as ambassador given his story of resilience and adaptability.
What does this partnership signal about India's sportswear market?
The tie-up reflects a broader trend of Indian homegrown sportswear brands moving beyond lifestyle products into performance gear, seeking to compete with international labels by partnering with credible athletes rather than purely celebrity endorsers.
