What are the ECI's new guidelines on AI-generated content for Anta bypolls?
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Synopsis
In a bid to ensure fair elections, the Election Commission of India has laid down strict guidelines for political parties regarding the use of AI and deepfake technology in campaigns. Discover how these measures aim to maintain integrity in the electoral process across Anta and beyond.
Key Takeaways
- Strict ECI guidelines for AI use in campaigns.
- Mandatory labeling for AI-generated content.
- Increased monitoring of social media to combat misinformation.
- Consequences for violating the Model Code of Conduct.
- Focus on maintaining integrity in the electoral process.
Jaipur, Oct 9 (NationPress) The Chief Electoral Officer (ECO) Naveen Mahajan has revealed that the Election Commission of India (ECI) has introduced stringent guidelines for political parties regarding the ethical application of artificial intelligence (AI) tools and deepfake videos in the electoral arena.
The primary objective is to maintain transparency, fairness, and integrity in campaigning for the imminent Anta Assembly by-election, along with seven other constituencies.
With the Model Code of Conduct (MCC) taking effect from October 6, 2025, following the announcement of the Bihar Legislative Assembly General Elections and several assembly by-elections, including Anta, the Commission has stressed that all campaign material must adhere to the MCC and relevant legal frameworks.
Mahajan mentioned that the Commission has observed a worrying trend in the misuse of AI technologies to fabricate misleading or false information targeting opposing parties and candidates.
He emphasized, “Criticism directed at political parties and candidates should focus on their policies, programs, records, and public actions. Personal attacks, unverified statements, or content that violates privacy or dignity will not be accepted.”
He further noted that any promotional content containing AI-generated or digitally modified elements must be distinctly marked as “artificial intelligence-based” or “digitally enhanced.”
This requirement extends to all types of campaign materials, including those shared online and through social media.
The Election Commission has ramped up its surveillance of social media platforms to combat the dissemination of misinformation, hate speech, and manipulated media.
Mahajan cautioned, “Severe consequences will ensue for any individual or political entity found breaching the Model Code of Conduct or propagating misleading or harmful content via digital channels.”
The Commission’s guidelines form part of a comprehensive effort to safeguard the integrity of democratic processes amid swiftly evolving technology.
Point of View
I believe that the Election Commission's proactive approach to regulating AI in political campaigns is essential for preserving the integrity of our democratic processes. In an age where misinformation can spread rapidly, these guidelines serve as a crucial step towards accountability and transparency in elections.
NationPress
09/10/2025
Frequently Asked Questions
What are the new guidelines for AI use in elections?
The ECI has mandated that all campaign content using AI must be labeled appropriately and must not include misleading or harmful content targeting opponents.
How will the ECI monitor compliance?
The ECI has increased its scrutiny of social media platforms to detect and curb misinformation and any violations of the Model Code of Conduct.
What are the consequences of violating these guidelines?
Individuals or political entities found in violation of the guidelines will face strict actions, including potential penalties and legal repercussions.
When did the Model Code of Conduct come into effect?
The Model Code of Conduct came into effect on October 6, 2025, following the announcement of various assembly elections.
Why is the ECI focusing on AI and deepfake technology?
The ECI aims to prevent the misuse of AI tools that could mislead voters and impact the fairness of the electoral process.
