Will Bangladesh Cricketers Lose Their SG Sponsorship Amid the Mustafizur Controversy?
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Key Takeaways
Dhaka, 9 Jan (NationPress) Bangladesh cricketers may soon need to change their bat sponsors as prominent Indian sports brand SG has opted not to renew its partnership, amid rising cricketing and diplomatic tensions between the two neighboring countries.
The situation escalated when the IPL team Kolkata Knight Riders released Bangladesh's star bowler Mustafizur Rehman from their lineup, following a directive from the BCCI.
After Mustafizur's release, the Bangladesh Cricket Board initially denied him a no-objection certificate to participate in the IPL. The BCB also urged the ICC to relocate its matches in the upcoming T20 World Cup 2026, scheduled to commence on February 7, from India to Sri Lanka, due to security fears.
Currently, SG backs top Bangladeshi players, including captain Litton Das, Yasir Rabbi, and Mominul Haque. While the players have yet to receive formal notification regarding SG’s decision to terminate the contract, their representatives have indicated that changes are forthcoming.
“It seems probable that this will happen in the near future,” a Bangladeshi cricketer commented to www.telecomasia.net.
SG’s withdrawal could negatively impact the Bangladeshi sports sector, as other brands might follow suit.
“I suspect that additional manufacturers may also decide against sponsoring our cricketers,” a source involved in player endorsements mentioned to www.telecomasia.net.
Following an emergency meeting on January 4, the BCB formally requested the ICC to move Bangladesh’s fixtures to ensure the safety of players and officials.
While the ICC's decision regarding the relocation of the Bangladesh Cricket Team's matches for the T20 World Cup 2026 remains pending, the Asian team is currently set to compete in Group C of the tournament. Bangladesh is scheduled to clash against West Indies, Italy, and England in Kolkata on February 7, 9, and 14, respectively, with a final group match against Nepal in Mumbai on February 17.