Did Nadeem Saifi Ask 'Saajan' Makers to Boost Cassette Machines?

Synopsis
Key Takeaways
- Nadeem Saifi's foresight about the success of 'Saajan' was evident.
- The evolution of film distribution is heavily influenced by modern platforms.
- Smaller films often struggle to find screens amidst competition.
- YouTube and TikTok are becoming crucial for film releases.
- Positive forces emerge alongside challenges in the industry.
Mumbai, Aug 30 (NationPress) Composer Nadeem Saifi recounted an amusing story from the release of his iconic 1991 track "Saajan." He reminisced about the moment he urged the film's producers to boost the number of cassette machines, believing that the movie's soundtrack was destined for phenomenal success.
In an exclusive discussion with IANS, Nadeem was queried about his composition process for "Saajan." He responded: "Ratan Ji and Ganesh Ji met me at the studio gate, and I told them, 'With only a month left before the release of Saajan, I insist you increase the number of machines.'" They chuckled in disbelief, asking, 'Do you think it will rival Aashiqui?' I confidently replied, 'It could even surpass that; just increase the machines.' After the film premiered, they approached me, saying, 'You were absolutely right.' I reminded them, 'I had advised you to boost the machines a month earlier.' They then revealed they had just placed an order for more machines. I reiterated, 'I had suggested this to you earlier!'
During our chat, Nadeem also touched on the influence of platforms like YouTube, TikTok, and Facebook on the film industry and how they are reshaping content distribution.
When asked about his latest project, 'Andaaz 2,' which faced challenges securing screens due to competition from major films, he expressed his views on the Bollywood landscape, stating: 'In the face of negativity, God sends positive forces. Platforms like Google, YouTube, Spotify, Facebook, and TikTok represent those positive elements. I believe these platforms will play a significant role in the future, especially as films begin to premiere on YouTube, allowing audiences to enjoy movies on their TVs.'
Nadeem emphasized that YouTube, alongside TikTok and Spotify, would become essential for film distribution moving forward.