Is the UP Government's Mega Drive for Financial Inclusion at Gram Panchayat Level Starting from July 1?

Synopsis
Key Takeaways
- Financial inclusion drive aims for grassroots outreach.
- Key schemes include Jan Dhan Yojana and Ayushman Bharat.
- Campaign runs from July 1 to September 20.
- Focus on registering individuals left out of welfare schemes.
- Weekly monitoring will ensure progress tracking.
Lucknow, June 27 (NationPress) The government of Uttar Pradesh is gearing up to initiate a significant campaign next month aimed at enhancing the outreach of public welfare initiatives directly to the residents at the gram panchayat level.
This initiative focuses on achieving financial inclusion at the grassroots, ensuring that individuals from all demographics can access the advantages of public welfare programs.
During this campaign, key schemes such as Jan Dhan Yojana, Atal Pension Yojana, and Ayushman Bharat will be made available in every village across the state. This three-month effort, running from July 1 to September 20, will emphasize the last-mile delivery of essential financial services to eligible citizens.
The drive aims to register individuals who have yet to benefit from these welfare schemes and to provide them with information about the advantages available to them. In addition to enrolling individuals in financial programs, the campaign will prioritize the KYC re-verification of inactive Jan Dhan accounts, the establishment of new bank accounts, and enrollment in various insurance and pension schemes.
Moreover, the initiative will extend the benefits of the central government’s flagship schemes, including Pradhan Mantri Jan Dhan Yojana (PMJDY), Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY), and Atal Pension Yojana (APY) to every eligible individual.
This state-wide campaign demonstrates the Yogi government's dedication to inclusive development under the guiding principle of “Sabka Saath, Sabka Vikas,” striving for financial empowerment in every rural area.
The Director General of Institutional Finance, Uttar Pradesh, has instructed all District Magistrates (DMs) and departmental officials to ensure the effective and precise execution of the financial inclusion campaign.
Specific guidelines have been established for this special drive, including:
- Organizing at least one camp in every Gram Panchayat.
- Preparing a detailed strategy through DLCC meetings.
- Ensuring participation from all departmental officials at block, panchayat, and public levels.
- Conducting weekly reviews and monitoring to track progress regularly.