Synopsis
Rajiv Lakshman, co-creator of popular shows like Roadies and Splitsvilla, is set to transform the content creation landscape with Infinitum Network Solutions, aiming to empower creators from diverse backgrounds, especially in non-metro areas, through a new partnership that emphasizes democratization and support for young talent.Key Takeaways
- Rajiv Lakshman brings over 30 years of media experience.
- Infinitum aims to democratize content creation.
- Focus on empowering creators from non-metro regions.
- AI-driven strategies to break language barriers.
- Development of multi-platform intellectual properties.
New Delhi, April 3 (NationPress) Renowned for co-creating legendary youth format shows such as Roadies and Splitsvilla, Rajiv Lakshman is embarking on a transformative journey to redefine the future of content creation with Infinitum Network Solutions.
Infinitum Network Solutions, one of the fastest-growing content networks in India, has recently unveiled a groundbreaking partnership.
Rajiv will assume the role of Group Head of Intellectual Properties, bringing more than 30 years of expertise in the media sector to help mold the future of content creation.
With a dedication to democratizing content creation, Infinitum Network Solutions aims to eliminate barriers that have historically obstructed young talent, ensuring that creators from diverse backgrounds have the necessary tools and support to thrive.
The organization will leverage Rajiv's extensive knowledge to empower the upcoming generation of creators, especially those from non-metro regions.
“Rajiv's remarkable history of developing formats that resonate with audiences across various cultural backgrounds perfectly aligns with our mission to assist talented creators emerging from non-metro, tier 2, and tier 3 cities, enabling them to showcase their voices on a global platform,” stated Satyadev Chada Krishna, Founder of Infinitum Network Solutions.
“His proficiency in crafting intellectual properties that capture the essence of Indian youth culture will expedite our objective of presenting Indian narratives to the world while creating a versatile content portfolio ranging from children’s programming to thrillers and romantic comedies,” added Krishna.
Reflecting on his three-decade-long career, Rajiv remarked, “I’ve dedicated over 30 years behind the scenes as a creator, producer, and director. Although people recognize me for my on-screen presence, my true passion lies in nurturing talent and developing impactful content.
“At Infinitum Network Solutions, I aspire to collaborate with young creators and equip them with the essential tools to excel in the digital realm,” he continued.
Rajiv’s background in reality shows has honed his ability to identify talent. “While these shows targeted urban youth, they also reached tier 2 and tier 3 cities. My journey has prepared me to mentor young creators in monetizing their content and maximizing their potential, and Infinitum is ideally positioned to bolster India’s creator economy,” he explained.
A report indicates that with more than 806 million internet users and 491 million YouTube users in India, the digital landscape presents unparalleled opportunities for creators.
Infinitum Network Solutions seeks to harness this potential by employing AI-driven multilingual strategies, allowing regional creators to connect with diverse audiences and overcome language barriers.
“Regional creators from non-metro markets infuse incredible energy into their content despite having limited resources. I wish to be part of their journey and serve as a launchpad for their success,” Rajiv emphasized.
Infinitum Network Solutions is actively crafting multi-platform intellectual properties (IPs) that cater to various niches within the digital landscape. This approach not only broadens content offerings but also provides creators with multiple pathways for monetization and development.
“We perceive India as a mosaic of diverse niches that risk limiting exposure for gifted creators. Our aim is to cultivate an environment where young talent can flourish and establish careers that transcend geographical and linguistic boundaries,” Rajiv stressed.
Based in Hyderabad, Infinitum Network Solutions boasts over 60 million subscribers across 400 channels, producing more than 275 web series in 100 languages, enjoyed in over 160 countries.
With collaborations including Zee5, Star Ma, YouTube, and Aha, it has completed over 400 projects and partnered with 300 brands. Focusing on regional creators, Infinitum Network Solutions is set to transform the digital entertainment landscape of India.
The company stands as a beacon of hope for aspiring creators everywhere, proving that with the right support and resources, anyone can turn their dreams into reality.
