Consumers in Asia-Pacific to Invest $32 Billion in AI-Driven Programmatic Shopping by 2028
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Synopsis
Asia-Pacific consumers are projected to spend $32 billion through AI agents for programmatic shopping by 2028, according to a recent report. This trend emphasizes the importance of AI in enhancing customer experiences and driving business growth within the region.
Key Takeaways
- Consumers in Asia-Pacific will spend $32 billion on AI-driven shopping by 2028.
- AI is key for businesses to personalize customer experiences.
- 40% of CX vendors will adopt outcome-based pricing models.
- 25% of CX teams will create roles for AI governance by 2028.
- 30% of A2000 companies will restructure under a CRO.
New Delhi, Jan 26 (NationPress) Shoppers in the Asia-Pacific area are projected to allocate $32 billion through AI agents operating independently on their smartphones to programmatically purchase goods, services, and other considered items, as indicated by a recent report.
AI plays a crucial role in delivering highly personalized experiences for consumers, enabling businesses in the region to set themselves apart from their rivals.
Customer experience (CX) leaders will modify their business strategies in light of these initiatives, aiming to integrate a more AI-centric approach into their campaigns, as noted in an IDC report.
Technology-driven CX enhancements have consistently been the primary differentiation strategy for retailers in the Asia-Pacific market, which is characterized by highly commoditized products and services, according to Abhishek Kumar, associate research director and head of AP Enterprise Applications and CX at IDC Asia/Pacific.
A significant challenge they face is realigning IT and digital initiatives to boost operational efficiencies.
Many enterprises are turning to AI to modernize and unify their foundational data infrastructure, dismantling existing organizational silos, and transitioning towards a comprehensive experience-orchestrated (X-O) strategy that delivers significant value to all primary stakeholders, not just customers, he stated.
The report emphasizes that this AI shift for CX necessitates the genuine integration of AI into every facet of business operations to drive growth and maintain competitiveness.
IDC anticipates that by 2028, 40 percent of CX providers will transition to new, outcome-based pricing models, enhancing transparency in value exchange for their clients and facilitating better monetization of their AI investments.
As AI implementations expand, human-in-the-loop methodologies will be phased out, leading to 25 percent of CX teams establishing new, dedicated roles for the systematic governance of AI by 2028, according to the report.
Additionally, the report notes that by 2028, 30 percent of A2000 firms will have restructured and aligned their customer-facing teams under a Chief Revenue Officer (CRO) to optimize CX outcomes, driven by the desire to see value in referral growth and cost control.
