Has BHIM Launched the 'Garv Se Swadeshi' Campaign with Rs 20 Cashback for New Users?
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Synopsis
In a bid to bolster digital payments, BHIM has launched its 'Garv Se Swadeshi' campaign, offering new users a Rs 20 cashback on transactions. This initiative aims to ease entry barriers and promote widespread adoption of digital payments across India, celebrating BHIM's significant milestone in the digital payment landscape.
Key Takeaways
- Cashback Offer: New users can get Rs 20 cashback on their first transaction.
- Milestone Celebration: BHIM marks its 10th anniversary with this campaign.
- Enhanced Features: The app supports 15+ languages and various user-friendly features.
- Global Impact: UPI leads in global real-time digital payment transactions.
- Focus on First-time Users: The campaign aims to onboard new users into digital payments.
New Delhi, Dec 15 (NationPress) The indigenous digital payments platform BHIM Payments App (BHIM) has officially initiated its “Garv Se Swadeshi” campaign, unveiling a cashback incentive to motivate new users across the nation to embrace digital payments.
As BHIM approaches its 10th anniversary later this month, the platform is celebrating this milestone by offering a straightforward Rs 20 cashback on any transaction of Rs 20 or greater for newly registered users, as stated in a press release.
This campaign is designed to reduce barriers for first-time users and enhance the adoption of digital payments among various segments of society, according to the platform.
Developed by NPCI BHIM Services Limited (NBSL), the BHIM app allows users to manage everyday expenses like groceries, transportation, utility bills, and more, enabling them to earn up to Rs 300 cashback monthly on qualifying transactions.
“BHIM embodies the vision of a self-reliant India and reflects the daily payment preferences of Indians. The ‘Garv Se Swadeshi’ initiative is founded on the principle that a nationally developed payment platform should cater to the genuine needs of Indian users,” stated Lalitha Nataraj, MD and CEO of NBSL.
“We aim to onboard first-time users into digital payments and assist them in establishing sustainable payment habits for their daily requirements,” she added.
The updated BHIM app, which was launched earlier this year, supports more than 15 Indian languages, features an ad-free interface, and is optimized for areas with low connectivity.
Additionally, it has introduced exciting features such as Split Expenses, Family Mode, Spend Analytics, Action Needed, and UPI Circle.
The UPI Circle Full Delegation feature, introduced last November, enables users to allow trusted individuals—like family members or staff—to make UPI payments directly from their account up to a specified monthly limit.
According to a recent report by the IMF, UPI now accounts for nearly 49% of all global real-time digital payment transactions, surpassing prominent systems in nations like Brazil, Thailand, China, and South Korea.
Point of View
The launch of BHIM's 'Garv Se Swadeshi' campaign signifies an important milestone in promoting digital payments in India. The initiative addresses the need for greater accessibility and encourages user engagement in the digital economy. By providing incentives such as cashback, BHIM is not only supporting new users but also reinforcing the significance of a self-reliant payment infrastructure in our rapidly evolving financial landscape.
NationPress
16/12/2025
Frequently Asked Questions
What is the 'Garv Se Swadeshi' campaign?
The 'Garv Se Swadeshi' campaign is an initiative launched by BHIM to promote digital payments among new users by offering a cashback of Rs 20 on transactions of Rs 20 or more.
How much cashback can new users earn?
New users can earn a flat Rs 20 cashback on their first transaction and potentially up to Rs 300 in cashback within a month on eligible transactions.
What features does the BHIM app offer?
The BHIM app offers numerous features, including support for over 15 Indian languages, an ad-free interface, and functionalities like Split Expenses and Family Mode.
Why is digital payment adoption important?
Increasing digital payment adoption is essential for fostering economic growth, enhancing transaction efficiency, and empowering users with financial independence.
How does UPI compare globally?
UPI accounts for nearly 49% of all global real-time digital payment transactions, surpassing major systems in countries like Brazil, Thailand, China, and South Korea.
