Could GST Rationalisation Boost First-Time Two-Wheeler Buyers?

Synopsis
Key Takeaways
- GST reduction of 10% could enhance affordability for two-wheelers.
- The two-wheeler market is expected to see a 6-8% CAGR post-GST cut.
- Royal Enfield may face challenges if GST on bikes over 250cc rises to 40%.
- Replacement sales currently dominate new sales, making up 70-75%.
- EV demand could shift significantly based on price adjustments in ICE vehicles.
New Delhi, Aug 29 (NationPress) A recent report suggests that the anticipated restructuring of the Goods and Service Tax (GST) slab ahead of Diwali this year could significantly increase the number of first-time buyers in the two-wheeler (2W) segment.
The proposed 10 per cent GST reduction (from 28 per cent to 18 per cent) is expected to make two-wheelers considerably more affordable, potentially revitalizing demand for both first-time purchasers and those looking to replace their existing vehicles, according to HSBC Global Investment Research.
Support from the Eighth Pay Commission, expected to kick in by mid-2027, will further bolster this trend.
The two-wheeler industry has recorded a 2.3 per cent CAGR from FY15 to FY25; however, with rising disposable incomes, the report forecasts a surge to 6-8 per cent CAGR from FY25 to FY30.
Original Equipment Manufacturers (OEMs) with a strong domestic presence are likely to reap the most benefits.
Furthermore, intra-segment transitions are anticipated to occur with price reductions (for instance, a shift from the 75-110cc category to the 110-125cc segment may persist even after the GST adjustment).
Royal Enfield is in a unique position amidst ongoing uncertainties. The government might revise the lower GST threshold from 350cc to 250cc or perhaps even 150cc.
According to the report, “Even if Royal Enfield’s prices remain stable, the brand’s relative market standing could weaken, limiting volume expansion. This would be significantly detrimental if all bikes over 250cc are subject to a 40 per cent GST.”
The report indicates a mixed outcome for EV OEMs—negative in the short term, but positive in the long run: A potential 7-8 per cent price drop in ICE vehicles could raise the break-even point for EVs, making them less appealing temporarily.
On the upside, with only two GST categories of 5 per cent and 18 per cent, it seems improbable that the government will hike GST on EVs anytime soon.
However, demand for lower-end EVs (priced below 1 lakh) is likely to be more adversely affected than that for the premium segment.
The report predicts TVS and Bajaj Auto will capture a larger share of the projected growth in the domestic two-wheeler market post-GST reduction.
From 2019 to 2025, prices of two-wheelers surged by 25-30 per cent, negatively impacting demand.
“We estimate that replacement sales currently account for 70-75 per cent of new sales, compared to the usual 40-45 per cent,” the report concluded.