Have Hyundai Motor and Kia Unveiled a New Research Hub?
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Synopsis
Hyundai Motor and Kia are making waves with their new open research hub in Seoul, aimed at inviting public participation in UX design for future mobility. This innovative facility promises to reshape how users interact with cutting-edge automotive technologies. Discover how this initiative could transform the driving experience.
Key Takeaways
- Hyundai and Kia have launched a public research hub in Seoul.
- The hub focuses on user experience design for future mobility.
- It features an Open Lab and an Advanced Research Lab.
- Hyundai's sales increased by 1.5% in June.
- Domestic and international demands are driving sales growth.
Seoul, July 2 (NationPress) Hyundai Motor and Kia announced on Wednesday the inauguration of an open research hub located in southern Seoul, designed to invite public engagement in shaping the user experience (UX) for future mobility solutions.
The newly established facility, dubbed UX Studio Seoul, replaces the earlier UX Studio that was introduced in 2021, offering improved accessibility to better convey the brands' fundamental principles in UX design, according to Yonhap news agency.
The previous venue served mainly as a private collaboration hub for researchers focused on product planning, design, and engineering. In contrast, UX Studio Seoul aims to create a more open and interactive setting.
This state-of-the-art facility features two primary areas: the first-floor Open Lab, where visitors can explore UX exhibition content and take part in research activities, and the second-floor Advanced Research Lab, which offers an immersive environment for comprehensive UX development.
Guests will have the chance to delve into various future mobility concepts, participate in preliminary UX research, and witness how user feedback plays a role in the vehicle development process, as stated by the companies.
In other news, Hyundai Motor reported a sales increase of 1.5 percent in June compared to the previous year, driven by heightened demand both domestically and internationally.
The company sold 358,891 vehicles last month, a rise from 353,566 units a year prior, as mentioned in a press release.
Domestic sales climbed 3.8 percent from 59,804 to 62,064 units, while international sales saw a 1 percent gain, increasing from 353,566 to 358,891.
"Sales surged both at home and abroad due to the broadened availability of various models," a company spokesperson stated, adding, "We are committed to sustaining sales momentum by rolling out competitive new vehicles in the future."
From January to June, total sales inched up by 0.1 percent to 2,066,425 vehicles, compared to 2,063,844 during the same timeframe last year.
Point of View
I believe Hyundai Motor and Kia's establishment of an open research hub is a significant step towards integrating consumer insights into automotive design. This initiative underscores the importance of public engagement in shaping future mobility solutions, aligning with the growing trend of user-centric design in the industry. With the ongoing advancements in technology, companies must remain attuned to the voices of their customers.
NationPress
10/07/2025
Frequently Asked Questions
What is the purpose of the new research hub?
The research hub aims to involve the public in designing user experience (UX) for future mobility, creating a collaborative environment for innovation.
Where is the UX Studio Seoul located?
The UX Studio Seoul is situated in southern Seoul, South Korea.
What are the main features of the UX Studio Seoul?
The facility includes an Open Lab for exploring UX content and a second-floor Advanced Research Lab for in-depth UX development.
How did Hyundai's sales perform in June?
Hyundai's sales increased by 1.5 percent in June, with a total of 358,891 vehicles sold, driven by higher demand both domestically and internationally.
What is the projected sales strategy moving forward?
Hyundai plans to maintain sales momentum by launching competitive new vehicle models in the future.
