Will India’s E&M Industry Surge to $42.7 Billion at Twice the Global Growth Rate?
Click to start listening
Synopsis
India's entertainment and media industry is on a growth trajectory, expected to nearly double its value by 2029. With digital engagement surging and AI transforming content creation, this sector is positioned for unprecedented expansion. Discover how these trends are reshaping the media landscape.
Key Takeaways
- India's E&M industry is projected to reach $47.2 billion by 2029.
- Expected CAGR of 7.8%, nearly double the global rate.
- Internet advertising is the fastest-growing segment.
- AI is transforming content creation and consumption.
- Traditional media remains strong amidst digital growth.
New Delhi, Dec 5 (NationPress) India’s entertainment and media sector is projected to rise from $32.2 billion in 2024 to $47.2 billion by 2029, achieving a compound annual growth rate of 7.8%, which is almost double the global average of 4.2%, according to a report released on Friday.
This growth is attributed to factors such as increasing digital engagement, a substantial youth demographic, improved broadband access, and heightened online content consumption, as highlighted in the report by PwC India.
These elements are transforming audience behaviors across various formats, providing new avenues for platforms, advertisers, and content creators, the report indicates.
Internet advertising is expected to be the fastest-growing segment, projected to increase from $6.25 billion in 2024 to $13.06 billion by 2029, reflecting a 15.9% CAGR, the report states.
Key drivers for this growth include mobile-first consumption, localized digital campaigns, and subscription models.
The report forecasts that revenues from over-the-top (OTT) streaming will expand from $2.27 billion in 2024 to $3.47 billion by 2029, bolstered by regional content, direct-to-consumer approaches, and a growing subscriber base.
Manpreet Singh Ahuja, Chief Clients and Alliances Officer at PwC India, stated, “We are at a pivotal moment where technology—particularly AI—is fundamentally transforming how content is produced, discovered, monetized, and experienced.”
He further added, “AI-driven production processes, targeted personalization, and immersive formats are adding value throughout the entire entertainment and media spectrum.”
Moreover, revenues from mobile gaming, video gaming, and esports are anticipated to increase from $2.79 billion to $3.96 billion, fueled by immersive experiences and enhanced in-app monetization.
Despite the rise of digital, traditional media remains robust, with TV expected to grow from $13.97 billion to $18.11 billion, and print revenue projected to rise from $3.5 billion to $4.2 billion at a 3.3% CAGR.
Sports and live experiences, estimated at $4.6–$5 billion in 2024, could reach $7.8 billion by 2029, the report suggests.
IANS
aar/pk
Point of View
This report showcases the resilience and adaptability of India's entertainment and media industry amidst global competition. The anticipated growth reflects not only the shifting consumer behaviors but also highlights the increasing importance of technology in content creation and distribution. As the nation embraces these changes, it’s crucial that stakeholders in the industry remain agile and innovative.
NationPress
05/12/2025
Frequently Asked Questions
What is the projected growth of India's entertainment and media industry by 2029?
India's entertainment and media industry is projected to grow from $32.2 billion in 2024 to $47.2 billion by 2029.
What factors are driving this growth?
The growth is driven by rising digital participation, a large youth population, expanding broadband access, and deeper online content consumption.
Which segment is expected to grow the fastest?
Internet advertising is set to be the fastest-growing segment, with revenues expected to rise significantly by 2029.
How is AI influencing the entertainment industry?
AI is fundamentally redefining how content is created, discovered, monetized, and experienced.
What does the future hold for traditional media?
Traditional media remains resilient, with positive growth projections for both TV and print.
