India's live events sector to hit ₹196 billion by 2028, growing at 10%
Synopsis
India's live events industry — already worth ₹145 billion — is on track to hit ₹196 billion by 2028, with the government betting on a single-window clearance portal and a new coordination cell to make India a global live events hub by 2030 and generate up to 20 million additional jobs.
Key Takeaways
India's organised live events sector is valued at ₹145 billion in 2025 and projected to grow at 10% annually to ₹196 billion by 2028 .
The Ministry of Information & Broadcasting (MIB) has set up the Live Events Development Cell (LEDC) to coordinate sector growth.
A single-window clearance system for live event permissions has been developed on the India Cine Hub (ICH) portal.
LEDC aims to make India a global hub for live events by 2030 and generate 15–20 million additional jobs in the sector.
Chanchal Kumar , Secretary MIB, assured full facilitation from both Centre and State governments for transparent event-organising processes.
India's organised live events sector, valued at ₹145 billion in 2025 as per industry estimates, is projected to grow at 10% annually to reach ₹196 billion by 2028, the government announced on Friday, 1 May 2025. The sector has emerged as the highest-growth segment within the broader media and entertainment industry, according to an official statement from the Ministry of Information & Broadcasting (MIB).
LEDC's Role in Shaping the Sector
To drive this growth, the MIB has established a Live Events Development Cell (LEDC) under the chairpersonship of the Secretary, I&B. The cell brings together representatives from Central Ministries, State Governments, industry bodies, and other key stakeholders to build a coordinated roadmap for India's live events industry.
At the fourth meeting of LEDC held in New Delhi, Chanchal Kumar, Secretary, MIB, underscored the sector's contribution to employment generation, tourism promotion, and economic multiplier effects across allied industries.
What the Government Said
Point of View
Consumption-driven demographic is an obvious draw. But the real bottleneck has always been execution: fragmented state-level permissions, inconsistent safety regulations, and opaque approval timelines have historically deterred large-scale international productions. The India Cine Hub single-window portal is a step in the right direction, but its impact hinges entirely on state adoption — which remains voluntary. Until compliance is mandated and monitored, the 15–20 million jobs target risks being aspirational arithmetic rather than a credible policy commitment.
NationPress
1 May 2026
Frequently Asked Questions
What is the projected size of India's live events sector by 2028?
India's organised live events sector is projected to reach ₹196 billion by 2028, growing at 10% annually from its current valuation of ₹145 billion in 2025, according to government estimates.
What is the Live Events Development Cell (LEDC)?
The LEDC is a body set up by the Ministry of Information & Broadcasting (MIB) under the chairpersonship of the Secretary, I&B. It includes representatives from Central Ministries, State Governments, and industry bodies to create a coordinated roadmap for India's live events industry.
What is the India Cine Hub (ICH) portal?
The India Cine Hub (ICH) portal is a digital platform on which a single-window clearance system for live event permissions has been developed. State adoption of the portal is expected to digitise and streamline the approvals process, making it more timely and transparent.
How many jobs is the live events sector expected to generate?
The LEDC aims to generate 15 to 20 million additional jobs in the live events sector as part of its goal to position India as a global hub for live events by 2030.
Why is the live events sector significant for India's economy?
The live events sector contributes to employment generation, tourism promotion, and creates economic multiplier effects across allied industries. It is currently the highest-growth segment in India's media and entertainment industry.
