Mivi One 5G launches on Flipkart Big Billion Days from ₹11,999
Synopsis
Key Takeaways
Homegrown consumer technology brand MIVI on 7 October 2026 announced that its debut smartphone, the Mivi One 5G, will go on exclusive sale on Flipkart during the Big Billion Days festive sale, with an effective starting price of ₹11,999. The launch marks MIVI's first foray into India's fiercely competitive budget smartphone segment, where it is positioning the device under the tagline 'Pretty Powerful'.
Key Specifications
The Mivi One 5G is powered by Qualcomm's Snapdragon 4 Gen 2 mobile platform — which the company claims makes it the only Snapdragon-powered 5G smartphone currently available in its price segment. The device sports a 6.75-inch HD+ display with a 120Hz refresh rate, a 50-megapixel dual rear camera, an 8-megapixel front camera, and a 6,000mAh battery with 18W fast-charging support.
The phone runs on Stock Android 16 and ships with 128GB of internal storage across all variants. Buyers can opt for 4GB, 6GB, or 8GB RAM configurations. Additional features include IP64-rated dust and splash protection, a side-mounted fingerprint sensor, and MIVI's proprietary ClearTalk noise-reduction technology for improved voice call quality. The device will be offered in five colour options: Blue, Pink, Green, Burgundy, and Navy Blue.
Big Billion Days Pricing and Offers
During the Flipkart Big Billion Days sale, the base 4GB+128GB variant will be available at an effective price of ₹11,999, down from its original price of ₹14,999. The 6GB+128GB model is priced at ₹13,499 against a listed price of ₹15,999, while the top-end 8GB+128GB variant will be available at ₹14,999 compared with its original price of ₹16,999. The effective prices include applicable bank and UPI offers.
Early access to the sale begins at midnight on 8 October for eligible Flipkart Plus, VIP, and Black members, as well as select cardholders. Open access for all consumers commences on 9 October.
What the Company Said
Himanshu Tandon, Chief Business Officer at MIVI, described the Mivi One 5G as a significant milestone for the brand as it steps into the smartphone category. 'With dependable performance, 5G connectivity, a long-lasting battery and a clean Android experience, the Mivi One 5G reflects our focus on delivering meaningful everyday value, especially during the festive season,' Tandon said.
Market Context
MIVI, established primarily as an audio accessories brand, is entering a smartphone segment already crowded with established Chinese and Indian rivals offering Snapdragon-based devices between ₹10,000 and ₹15,000. The brand's differentiation play centres on stock Android, a large battery, and 5G connectivity at an aggressive festive-season price point. Notably, the Big Billion Days window gives MIVI concentrated visibility at a time when smartphone sales volumes typically peak in India, making the timing a calculated entry.