PM Vishwakarma OSOP initiative gives Divyangjan artisans railway retail access
Synopsis
Key Takeaways
The Ministry of Micro, Small and Medium Enterprises (MSME) is rolling out the One Station One Product (OSOP) initiative under the PM Vishwakarma (PMV) Scheme to give Divyangjan artisans dedicated retail access at high-footfall railway stations across India. The programme is enabling traditional craftspeople with disabilities to expand their customer base, boost sales, and build sustainable livelihoods, according to the ministry.
Scale and Reach of the Initiative
So far, 28 Divyangjan beneficiaries from traditional trades have been allotted retail stalls under OSOP across 12 states and Union Territories. The trades represented include cobblers, sculptors, carpenters, doll and toy makers, metal smiths, basket makers, and tailors.
Sculptors and doll and toy makers lead the allotments with six stalls each. Cobblers and carpenters have received five stalls each, while metal smiths, basket makers, and tailors have been allotted two stalls each.
How the Scheme Works
Artisans first register under the PM Vishwakarma Scheme and complete skill training before being allotted a dedicated outlet at a railway station. The retail presence at busy transit points gives craftspeople direct access to a large and diverse consumer base — a critical advantage for artisans who previously relied on intermediaries or local markets with limited reach.
This comes amid a broader government push to integrate marginalised communities into formal economic structures, with the OSOP model serving as a low-barrier, high-visibility market entry point.
Beneficiary Stories
Atul, a Divyang sculptor specialising in crystal-based statues and utility products, was allotted a retail outlet at Platform No. 1 of Indore Railway Station after completing his PM Vishwakarma training. Since the outlet became operational in January 2026, customer response has been encouraging and sales have been steadily rising.
Ajeet Sharma, a Divyang metalsmith from Jharkhand, was allotted a stall near Deoghar Railway Station. Within just 15 days of operations, he reportedly earned around ₹19,000, illustrating the initiative's potential to generate meaningful income quickly.
Broader Impact and What Comes Next
The MSME Ministry has stated that the initiative is not only strengthening livelihoods but also fostering economic inclusion and financial independence among Divyangjan artisans. Notably, the railway station model addresses one of the most persistent barriers for disabled craftspeople: market access without the overhead of a permanent commercial establishment.
With allotments currently spanning 12 states and Union Territories, the government is expected to scale the programme further as demand from PM Vishwakarma beneficiaries grows.