How is Rajasthan's Pushkar Obtaining a New Identity through the OSOP Scheme?
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Synopsis
Discover how Rajasthan's Pushkar is transforming its local products into sought-after treasures through the innovative OSOP scheme by Indian Railways. This initiative not only promotes local craftsmanship but also uplifts marginalized communities by providing them with a platform to showcase their goods.
Key Takeaways
- OSOP scheme promotes local products.
- Empowers marginalized communities.
- Boosts visibility of Pushkar's craftsmanship.
- Ajmer station serves as a successful platform.
- Local products gaining national recognition.
Jaipur, July 23 (NationPress) The ‘One Station, One Product’ (OSOP) initiative by the Indian Railways aims to foster ‘Vocal for Local’ by offering a marketplace for local, indigenous products and creating additional income avenues for marginalized communities.
Ajmer station in Rajasthan is emerging as a hallmark of success for this scheme. Numerous stalls have been installed at Ajmer station, attracting both travelers and tourists alike.
A variety of local products are available at Ajmer station through the ‘One Station, One Product’ initiative. This has significantly boosted the visibility of locally crafted goods, especially those originating from Pushkar.
The OSOP initiative has established a practical platform for promoting local products, granting recognition to artisans and traders, thereby allowing them to earn from it.
Sachin Gulwani, the operator of the OSOP stall at Ajmer station, shared with IANS, "All the wonderful products from Pushkar are available at our shop. We have stocked key items like Gulabchand, Gulkand, Sharbat, Amla Murabba, and Amla Candy."
“Upon learning about this scheme from the Central Government, we decided to open this shop. It has been performing exceptionally well. Visitors from various parts of the country purchase Pushkar products from our stall, which brings us immense joy. Pushkar products are even recognized internationally," he elaborated.
A customer named Kajal Kashyap stated, "The OSOP scheme by the Central Government is gaining popularity across the nation. A stall has been established at Ajmer Railway Station in Rajasthan, featuring local Pushkar products, which are well received by everyone.
“Whenever I visit, I always buy Amla candy and rose water. The shop showcases the primary items of our city. This scheme is truly beneficial," she added.
Point of View
I emphasize the importance of initiatives like OSOP in empowering local artisans and promoting indigenous products. This scheme not only enhances the livelihoods of marginalized communities but also reinforces cultural identity and local pride. Such efforts must be consistently supported to ensure sustainable development.
NationPress
23/07/2025
Frequently Asked Questions
What is the OSOP scheme?
The OSOP scheme, or 'One Station, One Product', is an initiative by the Indian Railways aimed at promoting local products and empowering marginalized communities by providing a marketplace.
How does the OSOP scheme benefit local artisans?
The OSOP scheme recognizes and promotes local artisans, giving them a platform to sell their products, which enhances their income and visibility.
What products are available at Ajmer station under OSOP?
At Ajmer station, products like Gulabchand, Gulkand, Sharbat, Amla Murabba, and Amla Candy from Pushkar are being sold.
Why is the OSOP scheme gaining popularity?
The OSOP scheme is gaining traction due to its positive impact on local economies and the promotion of unique regional products that attract tourists.
Is Pushkar known for its local products?
Yes, Pushkar is renowned for its unique local products, which are now being showcased through the OSOP scheme at Ajmer station.
