How Are Samsung Display and Intel Innovating Energy-Efficient OLED Technology?
Synopsis
Discover how Samsung Display and Intel are revolutionizing OLED technology to save power and extend battery life for laptops. This innovative collaboration promises a brighter, more efficient future for portable devices, making it an exciting development for tech enthusiasts and everyday users alike.
Key Takeaways
Samsung Display and Intel have developed SmartPower HDR technology.
This technology reduces power consumption by up to 22 percent .
It enhances battery life for laptops while using OLED displays.
Dynamic voltage adjustment improves the HDR viewing experience.
The innovation aligns with the growing trend of AI integration in PCs.
Las Vegas, Jan 7 (NationPress) Samsung Display announced on Wednesday that it has collaborated with Intel to develop groundbreaking technology aimed at significantly lowering the power consumption of organic light-emitting diode (OLED) displays. This advancement translates to extended battery life for laptops.
The subsidiary of Samsung Electronics Co. introduced the SmartPower HDR technology, which empowers laptop users to activate high dynamic range (HDR) mode, achieving power savings of up to 22 percent compared to previous OLED models.
This HDR technology enhances display quality by optimizing brightness, according to reports from Yonhap news agency.
"Traditional HDR modes employ a constant high voltage irrespective of the content type, leading to unnecessary power waste. In contrast, SmartPower HDR intelligently adjusts voltage based on the nature of the displayed content," stated Samsung Display in an official release.
More specifically, the technology allows users to conserve energy by up to 22 percent during routine activities like web browsing and 17 percent while streaming high-resolution videos or gaming.
As artificial intelligence (AI) in PCs continues to gain traction, Samsung anticipates that this new technology will greatly enhance battery efficiency and elevate the HDR viewing experience.
In another development at CES 2026, the head of Hyundai Motor Group met with Nvidia's CEO, suggesting potential collaboration on autonomous driving technologies.
Industry insiders report that Euisun Chung, executive chair of Hyundai, engaged in a private meeting with Jensen Huang of Nvidia at the Fontainebleau Las Vegas hotel.
The two had previously convened in Seoul during an informal meeting that included Lee Jae-yong, chairman of Samsung Electronics Co., last October while Huang was in South Korea for the Asia-Pacific Economic Cooperation (APEC) CEO Summit.
Point of View
The collaboration between Samsung Display and Intel marks a significant leap forward in energy-efficient display technology. By focusing on practical applications that enhance battery life and viewing quality, this partnership embodies a crucial step toward sustainability in consumer electronics. As we continue to prioritize efficiency in our devices, such innovations will play a vital role in shaping the industry’s future.
NationPress
9 May 2026
Frequently Asked Questions
What is SmartPower HDR technology?
SmartPower HDR is a new technology developed by Samsung Display and Intel that optimizes power consumption in OLED displays, allowing for significant savings while using high dynamic range (HDR) mode.
How much power can users save with this technology?
Users can save up to 22 percent on power consumption during general tasks like browsing and 17 percent while watching high-resolution videos or gaming.
What are the benefits of this new technology?
The main benefits include longer battery life for laptops, improved HDR viewing quality, and enhanced energy efficiency, especially as AI PCs become more prevalent.
