'WAVES 2025': A Crucial Link Between Tradition and Innovation, Says IAMAI
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Synopsis
On April 21, IAMAI emphasized the importance of ‘WAVES 2025’ in connecting tradition with innovation as India enhances its role in the global digital realm. The event will showcase diverse talents and drive digital storytelling in Mumbai from May 1-4.
Key Takeaways
- WAVES 2025 bridges tradition and innovation.
- India's internet users will reach 870 million by 2024.
- Over 50 percent of internet users are from rural areas.
- Event takes place in Mumbai from May 1-4.
- Over 100,000 registrations received.
New Delhi, April 21 (NationPress) As India forges its path as a major player in the global digital arena, initiatives such as ‘WAVES 2025’ are essential in harmonizing tradition with innovation, as stated by the Internet and Mobile Association of India (IAMAI) on Monday.
India's media and entertainment industry is experiencing a remarkable transformation. With 870 million active internet users projected for 2024, the country’s digital landscape is rapidly evolving, with rural users constituting over 50 percent of the entire internet audience.
This evolution is reshaping content consumption, with short-form videos leading the trend.
In light of this shift, the Ministry of Information and Broadcasting (MIB), in collaboration with IAMAI, is organizing WAVES 2025 in Mumbai from May 1-4, aiming to establish India as a frontrunner in global digital storytelling.
‘WAVES 2025’ serves as a platform for the country's eclectic creator ecosystem, from tech pioneers to local artists, to display their skills.
Among the significant competitions are WAVES Comic Chronicles, which reinvents comic storytelling in India; WAVES AI Art, encouraging creators to craft audio-visual installations that delve into the possibilities of artificial intelligence; WAVES Explorer, focused on capturing genuine and diverse viewpoints of India; and the WAVES Reel Making Challenge, empowering creators to present their narratives using Meta’s array of tools.
These contests together provide a dynamic platform for budding talents to explore creative boundaries and enhance digital expression globally, according to IAMAI.
India’s creative sector has seen a substantial surge, with over 100,000 registrations for WAVES 2025.
By promoting the creative voices of India’s varied and emerging talent, WAVES 2025 presents a distinctive opportunity to not only exhibit India’s rich cultural legacy but also to motivate the next generation of storytellers, artists, and innovators, expressed IAMAI.
WAVES 2025 is establishing itself as a global link between creators, buyers, and markets for scalable creative solutions.
