Actor Amit Sadh says hosting the upcoming business reality show 'Kal Ke Krorepati – Shubh Labh' gave him an unexpected window into the world of startup founders — and he found their struggles strikingly familiar. Speaking on 15 November 2026, Sadh drew direct parallels between the entrepreneurial journey and the unpredictability of a career in Bollywood, noting that both arenas are defined by years of effort, deep uncertainty, and the ever-present risk of failure.

How the Show Found Sadh

According to Sadh, he was approached by a producer named Pranav, who wanted more than a conventional host. Pranav reportedly sought someone who would bring personal principles and lived values to the show, rather than simply anchor it. That pitch resonated with Sadh, who agreed to serve as both host and mentor on the programme.

The show focuses on startups, entrepreneurs, and investors, offering participants a platform to present their business ideas and the personal journeys behind them.

Sadh's Firsthand Takeaway from Founders

Sadh described his interactions with entrepreneurs and investors as deeply enriching. 'I think my experience was very good, because with the startups, the investors, and the founders, I got to feel their life stories, their struggles, and their challenges firsthand. And I also felt the life of the film industry, the life of the startups, because there is a lot of hit and miss. There is a film that makes you stand up, and there is another that breaks you down,' he said.

He added that watching founders present their pitches — built on years of dedication — stirred a sense of personal recognition. 'So when I saw the startups, I also felt that this is their life. How they present their presentation, their years of hard work. So, it was a very good experience for me,' Sadh said.

The Film-Startup Parallel

The 'Kai Po Che' actor argued that the two industries share more than surface-level similarities. Both involve long pre-success phases that outsiders rarely see, periods of grinding work without guaranteed reward, and pivotal moments that can either establish or derail a career or venture. Notably, this kind of crossover reflection — where entertainment figures engage substantively with the business ecosystem — reflects a growing trend of celebrity-anchored startup platforms in Indian media.

Who the Show Targets

Sadh expressed confidence that 'Kal Ke Krorepati – Shubh Labh' would resonate broadly — with families, working entrepreneurs, early-stage startup founders, and seasoned investors alike. He noted that Indian audiences connect deeply with emotional, aspirational narratives, and the show is structured to deliver precisely that combination of business insight and human storytelling.

He also emphasised that he intends to stay true to his own personality on screen, bringing values of respect and dignity — principles he said have guided him throughout his acting career — to his role as mentor.

What to Expect

Details on the show's broadcast platform and premiere date have not yet been announced publicly. With Sadh positioned as both host and mentor, the format appears designed to blend investor-pitch mechanics with the kind of personal narrative that drives engagement on Indian reality television. The show's reception will be an early test of whether startup-themed reality formats can hold primetime appeal beyond metro audiences.