Connekkt Media Partners with Hollywood's Mob Scene for Ilaiyaraaja Biopic

Synopsis

Connekkt Media has acquired Mob Scene, a leading Hollywood marketing agency, to enhance the marketing efforts for the biopic of music director Ilaiyaraaja featuring Dhanush. This partnership aims to leverage Mob Scene's expertise to drive impactful marketing across international markets.

Key Takeaways

Connekkt Media is producing the biopic of Ilaiyaraaja.
Mob Scene is a top Hollywood marketing agency.
This acquisition aims to expand into North America.
The partnership seeks to enhance marketing capabilities across various regions.
Both companies aim to innovate storytelling and reach new audiences.

Chennai, Feb 25 (NationPress) Connekkt Media, one of the two production houses behind the official biopic of legendary music director Isaignani Ilaiyaraaja, titled ‘Ilaiyaraaja’, with Dhanush in the leading role, has successfully acquired Mob Scene, a leading Hollywood marketing agency renowned for its award-winning campaigns for major blockbusters and franchises, including Avatar, Dune, Fast & Furious, and Jurassic World.

Connekkt Media Co-founder Varun Mathur emphasized the significance of this acquisition, stating, “Mob Scene is the benchmark for film marketing in Hollywood, and we are immensely excited to collaborate with them to leverage their innovative marketing expertise for partners in the UK, Europe, Middle East, India, and Asia.”

He went on to say, “As a global media entity rooted in India, this acquisition signifies our strategic growth into the US and broader North American markets. By merging Mob Scene’s top-tier creative marketing skills with our advanced technology, we aim to provide exceptional value to our clients and consumers through targeted and quantifiable marketing results across various mediums, regions, and formats.”

For nearly two decades, Mob Scene has served as the creative force behind some of Hollywood's most memorable films and series, such as Avatar, Dune, Barbie, Jurassic World, The Last of Us, Puss in Boots, The Marvelous Mrs. Maisel, and A Complete Unknown.

Their proficiency also encompasses franchise-defining marketing for Fast & Furious, Stranger Things, Kung-Fu Panda, and Minions, establishing them as one of the most desirable marketing collaborators in the entertainment sector.

Mob Scene Co-Founder & CEO Tom Grane remarked, “Partnering with Connekkt Media represents an exhilarating new phase for Mob Scene. Their state-of-the-art media technology and comprehensive grasp of global entertainment synergize flawlessly with our creative ambitions. This collaboration will empower us to transcend storytelling boundaries, broaden our reach into vibrant new markets, and continue producing innovative, emotionally engaging campaigns that resonate with audiences globally.”