What Does Smriti Irani's Weekend Look Like?

Synopsis
Key Takeaways
- Smriti Irani returns to her roots after 25 years.
- Her weekend vibes showcase a blend of home life and work.
- The show addresses modern societal issues.
- Audience engagement is higher than average for similar content.
- Traditional themes find relevance in today's digital landscape.
Mumbai, Sep 27 (NationPress) Actress-turned-politician, Smriti Irani, has returned to the sets of the iconic Indian television series, ‘Kyunki Saas Bhi Kabhi Bahu Thi after a remarkable hiatus of 25 years. She is fully embracing her time on set.
Smriti shared the way she spends her weekend via her official Instagram account. First, she posted a casual selfie from her home, capturing her anticipated weekend atmosphere. Then, she offered a peek into her real-life activities by sharing a video from the set of ‘Kyunki Saas Bhi Kabhi Bahu Thi 2.0, where she was seen having fun with her co-stars Ritu Chaudhry Seth as Shobha Virani and Aman Gandhi portraying Hrithik Virani.
“Expected weekend vibes v/s reality #workisworship @ritucj @gandhi_aman_, (sic)” was Smriti's caption for the post.
In an exclusive interview with IANS, Smriti discussed what makes ‘Kyunki Saas Bhi Kabhi Bahu Thi 2.0 relatable to viewers, emphasizing its focus on contemporary issues like body shaming and aging that resonate with today’s youth.
Reflecting on the evolution of viewer expectations since the show first aired 25 years ago, Smriti remarked, “When we started 25 years back, there was no digital medium for communication or creative interpretation within the framework of a saas-bahu narrative. I was curious to see how it would fare on OTT platforms. I am thankful for the positive feedback regarding its television viewership, which stands at nearly 5 crore monthly, about 1.5 crore daily, and approximately 2 to 2.5 crore weekly.”
“On OTT, the average viewing time for similar shows is about 20 to 28 minutes each. In contrast, our show maintains a viewing time of 104 minutes weekly. It’s fascinating that a concept rooted in traditional drama has found a connection on a platform mainly associated with the youth,” she elaborated.