Actor-filmmaker Gajraj Rao marked five years of directing the promotional television commercial (TVC) for Sony Entertainment Television's Bade Achhe Lagte Hain 2, sharing a nostalgic post featuring lead actors Nakuul Mehta and Disha Parmar. The anniversary post, shared on 6 August, included behind-the-scenes photographs and a still from the original promotional shoot.

What Gajraj Rao Posted

In his post, Rao reflected warmly on the experience. He wrote, “Five years since directing this TVC for Sony’s Bade Achhe Lagte Hain. It was a pleasure working with the show’s incredibly talented lead cast. Time flies, but the memories of creating it remain just as special.”

Disha Parmar reshared the post on her own social media account, responding with gratitude. She wrote, “What a pleasure to have worked with you Sir! @gajrajrao.”

About the Promotional Campaign

The TVC, helmed by Rao, was launched ahead of the show’s premiere on 30 August 2021 on Sony Entertainment Television. The campaign spotlighted the chemistry between the two leads, Nakuul Mehta and Disha Parmar, and was credited with building strong pre-launch buzz for the series.

The show was produced by Ekta Kapoor and Shobha Kapoor under the banner of Balaji Telefilms. Its ensemble cast included Shubhaavi Choksey, Sneha Namanandi, Alefia Kapadia, Ajay Nagrath, Aarohi M Kumawat, and Abhinav Kapoor, among others.

The Legacy of Bade Achhe Lagte Hain

Bade Achhe Lagte Hain 2 served as a successor to the original Bade Achhe Lagte Hain, which aired from 2011 and starred Ram Kapoor and Sakshi Tanwar as the beloved couple Ram and Priya. The original series went on to become one of Indian television’s most enduring romantic dramas, making the sequel’s launch a high-expectation affair.

Notably, the franchise’s legacy placed considerable creative pressure on the promotional campaign — making Rao’s directorial involvement a deliberate choice to lend cinematic quality to the TVC.

Gajraj Rao’s Career Across Film and Advertising

Best known for his acting roles in films such as Badhaai Ho, Shubh Mangal Zyada Saavdhan, Maidaan, and Lootcase, Rao has a parallel career in the advertising world. He previously assisted filmmaker Pradeep Sarkar on several commercials, giving him a strong foundation in the craft of brand storytelling.

The anniversary post is a reminder of how Bollywood talent increasingly bridges the gap between long-form content and commercial filmmaking — a trend that has grown steadily in the OTT and streaming era.