What’s Next for KR$NA with Mass Appeal?
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Synopsis
In an exciting collaboration, Indian rapper KR$NA partners with Mass Appeal, co-founded by Nas, to launch his most anticipated project. This marks a significant milestone for Desi Hip Hop as it aims to reach a global audience. Stay tuned for more details on this groundbreaking venture!
Key Takeaways
- KR$NA is collaborating with Mass Appeal.
- The project is expected to launch in May 2025.
- This partnership highlights the growth of Desi Hip Hop.
- Mass Appeal has a history of successful collaborations with Indian artists.
- KR$NA aims to expand his sound and reach a global audience.
Mumbai, April 28 (NationPress) Indian rapper KR$NA has joined forces with Mass Appeal, the renowned New York-based Hip Hop label co-founded by GRAMMY award-winning artist Nas, to unveil his most awaited project to date.
Reflecting on this exciting development, KR$NA expressed, “This project has consumed my creative energy for the past few months, and I believe it represents a more holistic collection of music. It continues the legacy I’ve established while broadening my soundscapes. Collaborating with Mass Appeal—led by the legendary NAS—is exhilarating for my team at Kalamkaar and me! We are incredibly pumped!”
Peter Bittenbender, CEO of Mass Appeal, remarked, "KR$NA is a lyrical juggernaut with a narrative that deserves the global spotlight. Our mission at Mass Appeal is to highlight the most genuine voices in Hip Hop worldwide, and KR$NA embodies that vision effortlessly. His artistry, commitment, and impact on Indian Hip Hop are undeniable, and we are thrilled to welcome him into the Mass Appeal family. This project marks a pivotal moment for Desi Hip Hop, and we are eager to help elevate it globally."
“The Indian Hip Hop landscape is witnessing remarkable growth and gaining momentum. KR$NA’s varied music releases position him as a vital player in this scene. With his long-standing presence, he stands as a trailblazer with a robust fanbase. His exceptional contributions through his tracks have attracted a new audience, and his partnership with NAS for this project under Mass Appeal is poised to not only tap into the Indian Hip Hop market but also broaden the South East Asian Hip Hop scene,” stated Ankit Khanna from Kalamkaar Music.
In the past, Mass Appeal has collaborated with Indian artists such as DIVINE, Karan Aujla, AP Dhillon, and Raftaar, among others.
KR$NA’s forthcoming project is set to launch via Mass Appeal in May 2025, with further details, including the tracklist, artwork, and collaborations, to be announced in the upcoming weeks.
Point of View
KR$NA's collaboration with Mass Appeal signifies a pivotal moment in the evolution of Indian Hip Hop. The partnership showcases the growing global interest in the genre and highlights the talent emerging from India's vibrant music scene. This development is likely to resonate well with fans and industry insiders alike.
NationPress
09/05/2025
Frequently Asked Questions
Who is KR$NA?
KR$NA is a prominent Indian rapper known for his impactful lyricism and contributions to the Indian Hip Hop scene.
What is Mass Appeal?
Mass Appeal is a Hip Hop record label co-founded by Nas, focused on promoting authentic voices in the genre.
When will KR$NA's project be released?
KR$NA’s new project is set to be released in May 2025.
What impact will this collaboration have on Desi Hip Hop?
This collaboration is expected to elevate Desi Hip Hop on a global scale, attracting a wider audience.
Who else has Mass Appeal worked with?
Mass Appeal has previously collaborated with artists like DIVINE, Karan Aujla, AP Dhillon, and Raftaar.
