Tamil web series #Love, starring Arjun Das and Aishwarya Lekshmi in the lead roles, is set to premiere on Netflix on 2 October 2025, its makers announced on 17 September. The series is directed by acclaimed filmmaker Balaji Mohan and produced and showrun by Soundarya Rajinikanth.

What the Series Is About

Set against the competitive world of rival dating apps 'FOUND' and 'Find My Bae', #Love follows founders Tara and Matthew — two entrepreneurs who have built entire businesses helping others find love, yet struggle to find it themselves. The screenplay is written by Nirmal Williams, with Sharada Subramanian and Shweta Chakravarty serving as co-writers.

What Netflix Said

Monika Shergill, Vice President of Content at Netflix India, described the series as a standout in the platform's expanding South Indian slate. 'This has been a defining year for us, as we've deepened our investment in storytelling from the South of India — and #LOVE is a title we're especially excited about,' she said.

Shergill added that the rom-com format felt ready for a 'fresh, confident take,' and praised the central pairing: 'Arjun Das and Aishwarya Lekshmi bring the central relationship to life with chemistry, warmth and humour. The series captures that giddy, unguarded feeling of falling for someone you never saw coming.'

Showrunner and Director Speak

Producer and showrunner Soundarya Rajinikanth said the project appealed to her for its emotional authenticity. 'What drew me to #Love was how effortlessly it captures relationships today without losing its warmth and emotion. Arjun and Aishwarya bring such a refreshing energy,' she said.

Director Balaji Mohan noted that the series goes beyond the romantic arc. 'It isn't only about two people falling for each other — friendship, family, ambition and finding yourself are equally important parts of their journeys,' he said, adding that the story aims to feel 'like it belongs to today.'

Context and Significance

The announcement marks a significant moment for Tamil original content on global streaming, with Netflix continuing to ramp up its South Indian investment. Soundarya Rajinikanth's dual role as producer and showrunner adds an interesting creative dimension to the project. #Love arrives as Tamil OTT content gains growing traction beyond regional audiences, with platforms increasingly commissioning genre titles — particularly romantic comedies — targeting younger, urban viewers.

The series is expected to be available to Netflix subscribers across India and globally from 2 October 2025.