Sanjeev Kapoor on Indian cuisine's rise in Australia: 'Singhs outnumber Smiths'

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Sanjeev Kapoor on Indian cuisine's rise in Australia: 'Singhs outnumber Smiths'

Synopsis

Chef Sanjeev Kapoor says the rise of Indian food in Australia isn't just about restaurants — it's a cultural statement. With 'Singh' reportedly overtaking 'Smith' as Melbourne's most common surname, the Indian diaspora is reshaping Australian food culture from supermarket shelves to dining tables, and Kapoor believes the momentum is only building.

Key Takeaways

Sanjeev Kapoor says Indian cuisine is gaining strong global traction, especially in Australia , driven by renewed diaspora pride.
In Melbourne , the surname 'Singh' has reportedly overtaken 'Smith' — cited by Kapoor as a marker of India's growing cultural footprint.
Australian supermarkets now stock a wide range of Indian products , including Kapoor's own brand.
Kapoor noted that local Caucasian Australians are also showing growing interest in Indian flavours, partly due to Australia's historical British influence .
The trend reflects a broader global shift where Indian communities are embracing and showcasing their culinary identity.

Celebrity chef Sanjeev Kapoor has highlighted the remarkable rise of Indian cuisine in Australia, attributing it to a renewed sense of cultural pride among the Indian diaspora and growing curiosity among local Australians. Speaking in an exclusive interview, Kapoor said the shift reflects a broader global embrace of 'Indianness' that is reshaping food culture on multiple continents.

The Cultural Shift Behind the Culinary Rise

Kapoor explained that Indian food's global ascent is deeply tied to identity. 'Indian cuisine has been growing very, very strongly because of the whole Indianness. There has been a global respect for it in the last few years. Earlier, even Indians were not really proud of their Indianness. Now they are keeping, they are showing off the Indianness, right? And the world is loving it. So food is no different when it comes to Australia,' he said.

This comes amid a broader trend of diaspora communities reclaiming and celebrating their culinary heritage — a pattern visible across the UK, Canada, and the United States as well. Australia, with its rapidly growing South Asian population, appears to be at the forefront of this shift.

The 'Singh Overtakes Smith' Moment

Kapoor cited a striking demographic detail to underscore just how significant the Indian presence in Australia has become. 'One fun fact — in Melbourne this year, their biggest newspaper carried this thing where the 'Singh' surname overtook 'Smith'. There are more 'Singhs' in Melbourne than 'Smiths' — this was the front page story,' he noted. The anecdote, while illustrative, points to a community large enough to visibly reshape the cultural and commercial landscape of one of Australia's largest cities.

Indian Products in Australian Supermarkets

Beyond restaurants, Kapoor pointed to the retail sector as evidence of Indian cuisine's mainstream penetration. Supermarkets across Australia now stock a wide range of Indian products, he said, including those from his own brand. 'I can say that not only South Asians but also the local Australian Caucasians, there is a growing interest in Indian flavors,' Kapoor added. He also noted that Australia's strong historical ties with Britain have primed local palates — 'Australia has a very large English British influence, who traditionally have liked Indian flavors.'

Why It Matters Beyond the Plate

The mainstreaming of Indian cuisine in markets like Australia carries economic implications as well. Indian food and beverage exports, spice brands, and ready-to-cook products are finding shelf space in mainstream retail chains — a channel that was largely inaccessible a decade ago. Notably, this trend aligns with India's broader push to promote its culinary heritage internationally through initiatives like the Indian Council for Cultural Relations and food diplomacy efforts.

As Indian communities continue to grow in Australia, and as local consumers increasingly seek bold, flavourful cuisines, the trajectory Kapoor describes shows little sign of slowing down.

Point of View

Indian cuisine abroad was flattened into curry-house stereotypes; what's changing now is that the community itself is demanding authenticity, and the market is responding. The 'Singh overtakes Smith' detail is anecdotal, but it signals demographic weight that brands, retailers, and policymakers are beginning to take seriously. The question is whether India's food industry can build durable export infrastructure — logistics, branding, retail partnerships — to convert this cultural moment into lasting commercial presence.
NationPress
4 Jul 2026

Frequently Asked Questions

What did Sanjeev Kapoor say about Indian cuisine in Australia?
Sanjeev Kapoor said Indian cuisine is growing strongly in Australia, driven by a global respect for Indian culture and a renewed sense of pride among the Indian diaspora. He noted that both South Asian and local Australian consumers are showing increasing interest in Indian flavours.
Why is Indian food becoming more popular in Australia?
According to Kapoor, the rise is linked to the Indian diaspora's growing confidence in showcasing their cultural identity, combined with Australia's historically British-influenced palate, which has long been receptive to Indian flavours. The expanding Indian population in cities like Melbourne is also a key factor.
What is the significance of 'Singh overtaking Smith' in Melbourne?
Kapoor cited a report from Melbourne's biggest newspaper claiming the surname 'Singh' has overtaken 'Smith' in the city — a detail he used to illustrate the scale of the Indian community's presence in Australia and its influence on local culture, including food.
Are Indian food products available in Australian supermarkets?
Yes, according to Kapoor, Australian supermarkets now carry a wide range of Indian products. He confirmed that his own brand is sold there, and said the customer base extends beyond the South Asian community to include local Australians.
How does this reflect broader trends in Indian cuisine globally?
Kapoor's comments align with a wider global pattern where Indian cuisine is moving from niche ethnic restaurants into mainstream retail and dining. This shift is being driven by diaspora communities reclaiming cultural pride and by growing international curiosity about bold, complex flavour profiles.
Nation Press
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