Grammy-nominated Musician Savan Kotecha to Launch India's First International Boy Band
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Synopsis
Savan Kotecha, a celebrated Indian-American songwriter, is launching India's first globally positioned boy band in collaboration with major music labels. This initiative aims to discover and nurture fresh talent, representing India's diversity on the world stage.
Key Takeaways
- Savan Kotecha aims to redefine India's pop music scene.
- The project involves a large-scale talent hunt.
- Collaboration with Universal Music India and others.
- Intensive training for selected candidates.
- The initiative focuses on youth representation in global music.
Mumbai, Feb 20 (NationPress) Indian-American songwriter Savan Kotecha, a 17-time Grammy nominee, as well as an Oscar and Golden Globe nominee, is gearing up to unveil India’s inaugural boy band aimed at a global audience.
The acclaimed artist is collaborating with Universal Music India, Republic Records, and Represent to initiate a project that aims to transform India's pop music landscape. This partnership will kick off the most extensive nationwide talent search to uncover the untapped potential that can place India on the world stage.
Savan has collaborated with renowned artists such as Ariana Grande, The Weeknd, One Direction, and Justin Bieber. With a unique mix of A&R skills, strategic marketing, and a youthful pop vibe, this venture marks a significant stride toward nurturing the future stars of Indian pop.
Reflecting on his aspirations, Savan Kotecha stated, “For far too long, Indian youth have sought their pop and teen icons abroad. Boy bands worldwide have influenced entire generations, and now it’s India’s moment. Our goal is to form a group that embodies India’s diversity, dreams, and aspirations, ultimately creating a powerful wave of fandom and establishing a thriving Indian Teen Pop industry.”
To provide an insightful approach to forming India’s first modern boy band, the initiative has joined forces with Jugaad Motion Pictures. This collaboration will not only assemble a gifted group of artists but will also shape the band’s identity around traits such as personality, ambition, camaraderie, and challenges.
The quest for India’s next pop sensation is officially on! Aspiring musicians can participate by viewing the casting call video. Following a month-long selection phase, the chosen candidates will advance to the next stage. The final five will undergo an intensive training boot camp prior to their debut.
