Shilpa Shetty joins VIBE trend, cheers Kunal Kemmu's Sept 18 release

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Shilpa Shetty joins VIBE trend, cheers Kunal Kemmu's Sept 18 release

Synopsis

Shilpa Shetty took the VIBE challenge to a yacht — quite literally — days before Kunal Kemmu's directorial release hits cinemas on 18 September. With Preity Zinta confessing to transatlantic shuffles to shoot the film and debutant Vanshika Dhir in the mix, the organic celebrity buzz around VIBE is turning into one of Bollywood's more inventive pre-release campaigns.

Key Takeaways

Shilpa Shetty joined the VIBE social media challenge on Instagram , performing the hook step on a yacht in blue jeans.
She tagged the film's cast including Kunal Kemmu , Preity Zinta , Sparsh Shrivastava , and debutant Vanshika Dhir .
VIBE , directed by Kunal Kemmu , is scheduled to release in theatres on 18 September .
Preity Zinta revealed she shuttled between India and the United States during the film's hectic shoot schedule.
Shetty also nominated Sara Ali Khan to take up the trending challenge next.

Actress Shilpa Shetty has caught the VIBE bug, joining the viral social media trend tied to actor-filmmaker Kunal Kemmu's upcoming film of the same name, due in cinemas on 18 September. The Hungama 2 star took to Instagram to share her own take on the trending challenge, cheering on the cast in the process.

Shilpa's Yacht Moment

In the video, Shilpa Shetty is seen seated aboard a yacht, clad in blue jeans, dancing to the film's viral track with her signature enthusiasm. She performs the hook step from the song and adds her own playful spin to the trending challenge.

Sharing the clip, Shetty wrote: 'Bitten by the #VIBE bug @kunalkemmu fab stuff, can't wait to see the film. See, @realpz, I did it! Hope it was #Goodenuf Now wanna see Gene do it. All the best, @vanshika.dhir! So proud of you @shrivastavasparsh, loving your moves! Over to you, @sakpataudi wanna see how you do it.'

About the Film VIBE

VIBE features Kunal Kemmu in the lead role alongside actress Preity Zinta, Sparsh Shrivastava, and debutant Vanshika Dhir. The film is directed by Kunal Kemmu himself and is slated to release in theatres on 18 September.

Preity Zinta on the Hectic Shoot

Preity Zinta recently opened up about the demanding schedule she navigated while filming VIBE. She revealed she had to shuttle between India and the United States, where her children are based, while simultaneously managing other professional commitments.

'I was already doing something intense, so I wanted to balance that out by doing something fun. And if it's hectic, yes, it is hectic because my kids are in America, so I had to shuffle between the two countries. But it was worth it. It was a lot of hard work, a lot of fun, a lot of discovery. So yes, I enjoyed it,' Zinta said.

Zinta also explained what drew her to the script in the first place: 'When I first read the script, I really enjoyed it. I laughed a lot. Toh mujhe laga, agar main as an actor itna has rahi hoon, so I'm sure once the actors perform in it and it's put together, it'll be wow. And it's a fun vibe, a fun ride, as you'd say. So definitely, it was based on the script.'

The Viral Challenge Builds Buzz

The VIBE social media challenge has been gathering momentum ahead of the film's release, with cast members and celebrity friends alike participating. Shilpa Shetty's entry into the trend — and her playful tagging of Sara Ali Khan (handle @sakpataudi) — is likely to amplify pre-release interest further. With the film just days away from its theatrical debut, the organic buzz signals a well-timed promotional strategy by the makers.

Point of View

Yet perfectly timed five days before release — extends the film's reach into audiences who may not follow Bollywood closely. What's notable is the chain-tagging mechanic: by looping in Sara Ali Khan, the campaign is one viral response away from another news cycle. For a mid-budget film without a major studio marketing blitz, this kind of peer-celebrity amplification could be the difference-maker at the box office.
NationPress
13 Sept 2026

Frequently Asked Questions

What is the VIBE challenge that Shilpa Shetty participated in?
The VIBE challenge is a viral social media trend tied to actor-filmmaker Kunal Kemmu's upcoming Bollywood film VIBE, where participants dance to the film's hook step. Shilpa Shetty shared her own version on Instagram, performing the step aboard a yacht.
When is Kunal Kemmu's film VIBE releasing?
VIBE is scheduled to release in theatres on 18 September. The film is directed by Kunal Kemmu, who also stars in the lead role alongside Preity Zinta, Sparsh Shrivastava, and debutant Vanshika Dhir.
What did Preity Zinta say about shooting VIBE?
Preity Zinta revealed that the shoot was hectic because she had to travel between India and the United States, where her children live, while also managing other professional commitments. She said the experience was 'a lot of hard work, a lot of fun, a lot of discovery.'
Who else did Shilpa Shetty tag in her VIBE challenge video?
Shilpa Shetty tagged Kunal Kemmu, Preity Zinta, Sparsh Shrivastava, Vanshika Dhir, and Sara Ali Khan (handle @sakpataudi) in her Instagram post, nominating them to participate in or acknowledging the trend.
What drew Preity Zinta to the VIBE script?
Preity Zinta said she laughed a great deal while reading the script, which convinced her the film would be entertaining for audiences once fully put together. She described it as 'a fun vibe, a fun ride.'
Nation Press
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