Amazon MX Player’s StreamNext event envisions the future of free entertainment in India

Synopsis

Amazon MX Player's inaugural StreamNext event in Mumbai gathered industry leaders, showcasing the platform's pivotal role in shaping the future of free entertainment in India. The event highlighted the expansive reach of MX Player and its innovative advertising capabilities.

Key Takeaways

Amazon MX Player hosted its first StreamNext event.
Global marketing leaders participated.
The platform is transforming advertising in India.
Over 250 million unique users can be reached.
More than 100 new shows are set to launch in 2025.

Mumbai, Jan 30 (NationPress) Amazon MX Player has successfully hosted its inaugural StreamNext event, drawing in prominent global marketing figures such as Sir Martin Sorrell and Benedict Evans, alongside other key personalities from the entertainment sector.

The illustrious event highlighted the changing dynamics of content consumption in India, signaling how Amazon MX Player is evolving into a pivotal ally for advertisers aiming to cultivate impactful and memorable brands.

Girish Prabhu, Head of Amazon Ads India, expressed, “Today’s meeting is centered on uniting the extensive reach of Amazon MX Player with advertising technology that harnesses Amazon’s vast customer data. It’s about empowering all brands, even those not selling on Amazon, to engage effectively with over 250 million unique users in India. We are now capable of measuring results from the very top of the funnel to the bottom. Full funnel advertising is here!”

Karan Bedi, Head of Amazon MX Player, noted, “No other streaming platform in India provides such a vast array of content for free.”

He further shared that the MX Player application ranks among the most downloaded apps in India, boasting over 1.4 billion downloads on the Play Store. He elaborated, “Amazon MX Player is ideally positioned to facilitate the transition from traditional television to video streaming, matching the reach of leading general entertainment channels in India.”

Meanwhile, Amogh Dusad, Head of Content, unveiled an exciting roster of over 100 new shows scheduled for release in 2025, including returning seasons of popular series like “Aashram”, “Hunter”, “Jamnapaar”, “Half CA”, “Hip Hop India, Sixer”, “Who’s your Gynac”, and “Playground”, among others.

Aruna Daryanani, Director of Amazon MX Player, emphasized the viewer engagement with native ad formats, stating, “Our audience consists of highly engaged viewers, and we possess a deep understanding of their shopping behaviors—an edge that only Amazon MX Player can offer. Brands that do not sell products or services on Amazon can still reach customers through this premium content ecosystem by leveraging our first-party shopping signals to boost their campaign efficacy.”