Deepak Tijori redirects 'Get Set Go' promo funds to Gujarat flood victims
Synopsis
The team behind the upcoming Gujarati thriller 'Get Set Go' has taken an unusual step — scrapping their own ground-promotion budget and routing the funds directly to Gujarat flood victims. Actor-filmmaker Deepak Tijori called it a responsibility, not a gesture, as the film's release date of 7 August approaches with no traditional promotional campaign.
Key Takeaways
Deepak Tijori and the 'Get Set Go' team announced on 27 July that the film's entire ground-promotion budget will go toward Gujarat flood relief .
Funds will support flood-affected families, farmers, and educational initiatives in Gujarat.
The full cast — including Jhinal Belani , Bhaumik Sampat , Bhavya Gandhi , and others — is united behind the initiative.
The team shared a video of members distributing food to flood-displaced children and families. 'Get Set Go' , a Gujarati action-adventure thriller directed by Arnav Kumar , is set to release on 7 August .
Actor-filmmaker Deepak Tijori and the cast of the upcoming Gujarati film 'Get Set Go' have decided to channel the film's entire ground-promotion budget toward relief efforts for families affected by the devastating Gujarat floods. The announcement was made on 27 July, with Tijori stating that the funds will support flood-hit families, farmers, and educational initiatives across the state.
The Decision and What It Covers
Tijori, known for his roles in Aashiqui and Jo Jeeta Wohi Sikandar, framed the move as a moral obligation rather than a publicity gesture. In a statement shared publicly, he wrote: 'In these difficult times for Gujarat, Team Get Set Go has taken an important decision. The entire budget that was allocated for the film's ground promotions will now be dedicated to supporting those affected by the devastating floods in Gujarat. These funds will be used to help flood-affected families, farmers, and educational initiatives. Because for us, humanity is bigger than any film.'
The team also shared a video showing Tijori and his colleagues distributing food items to children and families displaced by the floods.
The Full Team Behind the Initiative
The initiative carries the collective backing of the entire 'Get Set Go' cast and crew, including Jhinal Belani, Bhaumik Sampat, Samvedna Suwalka, Om Bhatt, Raunaq Kamdar, Bhavya Gandhi, Sharad Sharma, and others. Tijori invoked the film's underlying philosophy — branded internally as 'Mission Chiranjeevi' — to underscore that the spirit of the project extends well beyond its theatrical release. 'True heroes are not born on the screen — they are born in society,' he noted in his statement.
Context: Gujarat Floods and Industry Response
The Gujarat floods have caused widespread damage to homes, agricultural land, and infrastructure across the state, displacing numerous families. Several members of the Indian entertainment industry have separately called on the public to extend support to those affected. The 'Get Set Go' team's decision stands out for its direct financial commitment — redirecting an allocated promotional budget rather than making a separate donation — a relatively uncommon step in the industry.
About 'Get Set Go'
'Get Set Go' is a Gujarati-language action-adventure thriller directed by Arnav Kumar, featuring Deepak Tijori, Bhaumik Sampat, and Jhinal Belani in key roles. The film is slated for a theatrical release on 7 August. Whether the redirection of promotional funds will affect the film's marketing reach remains to be seen, though the team has indicated it is a considered trade-off.
Point of View
Additive donation — is a meaningful distinction that deserves scrutiny and credit in equal measure. Most Bollywood charity drives are add-ons; this is a trade-off, and Tijori's team is absorbing a real promotional cost. That said, the move also generates the kind of earned media that a promotional campaign might have sought anyway, raising the question of whether the sacrifice is as steep as it appears. What is clear is that for a Gujarati-language film with limited national marketing muscle, the reputational signal may prove more valuable than any ground-level activation.
NationPress
27 Jul 2026
Frequently Asked Questions
What has the 'Get Set Go' team decided to do with their promotion funds?
The entire budget set aside for 'Get Set Go's ground promotions has been redirected to support Gujarat flood victims. The funds will go toward helping flood-affected families, farmers, and educational initiatives in the state.
Who is Deepak Tijori and what is his connection to 'Get Set Go'?
Deepak Tijori is a Mumbai-based actor-filmmaker known for films like Aashiqui and Jo Jeeta Wohi Sikandar. He is a key cast member of 'Get Set Go', a Gujarati action-adventure thriller directed by Arnav Kumar, slated to release on 7 August.
When is 'Get Set Go' releasing in cinemas?
'Get Set Go' is scheduled for a theatrical release on 7 August. The film is a Gujarati-language action-adventure thriller featuring Deepak Tijori, Bhaumik Sampat, and Jhinal Belani in lead roles.
Which other cast members are part of the Gujarat flood relief initiative?
The initiative has the backing of the full team, including Jhinal Belani, Bhaumik Sampat, Samvedna Suwalka, Om Bhatt, Raunaq Kamdar, Bhavya Gandhi, and Sharad Sharma, among others.
What is 'Mission Chiranjeevi' referenced by the team?
'Mission Chiranjeevi' appears to be the social philosophy underpinning the 'Get Set Go' project, as described by Tijori. He used the term to convey that the team's responsibility extends beyond cinema into society — a framing that informed the decision to redirect promotional funds to flood relief.
